October 23, 2011

Vidyard – Class Up Your Videos

Vidyard is a classier, more professional alternative to YouTube for businesses that regularly post videos to their websites and other online properties. In very little time, a person with virtually no technical skills can upload a video to Vidyard that online visitors can watch with no buffering, no delays, and no outside advertisements located strategically nearby.

Vidyard offers a number of plans and pricing options, however most people who aren’t sure where to start will probably want to begin with a free trial. Visit the dashboard page and click “Add Video” to get started building a custom library. You can add videos to Vidyard by uploading them from your computer or by selecting them on YouTube. Click on the video that you want to use, wait for it to upload, and then choose the splash screen that best reflects the message you’re trying to convey. With Vidyard, you can choose a skin for the player, select the size of the screen, and pick a player color that matches the look of your existing business site. Decide whether to enable comments or promote viral sharing and then click “save.” Vidyard gives you three options for embedding the video on your site. You can link to a publically available sharing page, which visitors can click on to watch your clip. You can insert the video directly into your own website with an inline embed, or you can use the lightbox embed feature to play the video in a lightbox that floats above the rest of the content on your site.

The real genius of Vidyard is that it’s ad-free and it’s cheap. Businesses without a lot of dough can post videos on their websites that look completely branded and professional, and they can use real-time analytics tools to see who is watching those videos and how long they continued watching before clicking off. These are features that few other video hosting tools can provide at such a low cost.

Practical Uses:

  • Impress clients by posting a reel of all the press your business has gotten
  • Create a how-to video to show new subscribers how to use your website
  • Find out who is watching the videos you post on your blog
  • Post tutorials and videos on a company intranet for new employees to view

Insider Tips:

  • Design unique player skins to match the look of your current website
  • Developers can access their clients’ Vidyard pages without any login required
  • Add chapters to longer videos to help with viewer navigation
  • Videos that come from YouTube will be watermarked

What we liked:

  • Businesses can post videos that are completely unbranded
  • Geographic reporting tools show where people are located when they watch your videos
  • Vidyard offers a number of pricing options for companies of varying sizes
  • Users can easily upload their own videos or select other people’s videos from YouTube

What we didn’t like:

  • Vidyard doesn’t offer the tools to monetize videos, which some competing video hosting platforms offer


Company Info:

  • Launched: August 2011
  • Privately Held
  • Headquarters: Waterloo, Canada, and Mountain View, California
  • Founded by: Michael Litt, Edward Wu, and Devon Galloway
  • Web site:


  • Short plan is free
  • Grande plan is $20/month
  • Venti plan is $50/month
  • Call for unlimited plan pricing

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