December 7, 2011

NewsCurve – Analytics for the Newsroom

NewsCurve is a tool that web publishers can use to decide which stories to promote on their online sites. Rather than basing their decisions on emotions or opinions, editors can now make split-second decisions on when to post and promote important news stories based on traffic statistics and user engagement figures. NewsCurve offers real-time analytics tools that editors and publishers can use to see which topics and staff writers are generating the most interest and page views on their sites.

If you’ve ever questioned which story to promote on your homepage or wished you knew more about what your readers wanted to see, then you’re in luck. NewsCurve is a web-based tool that can answer those questions and more. From a central dashboard page, you can see which articles are trending on your site in real-time. Of course, page views don’t tell the whole story. That’s why NewsCurve puts together all the levels of audience engagement—including comments, sharing, and subscriptions—when ranking the content on your site. With the click of a button, you can see which articles are inspiring the most reader engagement, which are trending upward, and which are trending downward. Break the data down even further by comparing authors or topics in a head-to-head format to see what, or who, comes out on top.

By using NewsCurve, you can let analytics be your guide when deciding which articles to post on the main page of your new site, how long to leave them there, and when to change headlines or tweak the wording of story leads to generate better traffic. If a story is trending, then NewsCurve may even recommend adding hour-by-hour updates to keep the topic moving forward. For publishers and editors who are looking to increase page views and user engagement on their sites, NewsCurve takes a mathematical approach to help answer many of online publishing’s most burning questions.

Practical Uses:

  • Find out which writers are bringing the most traffic to your site
  • Promote stories that seem most interesting to your readers
  • Discover small changes you can make to boost the way people interact with your content
  • Write about the topics your readers find most engaging

Insider Tips:

  • NewsCurve uses a proprietary algorithm called NewsCurve PULSE to measure reader interest
  • Publishers can get real-time updates when a story is trending
  • Editors can put writers head to head to see who is bringing in the most traffic
  • NewsCurve keeps track of how many times a story is being shared

What we liked:

  • Publishers who use NewsCurve can take the emotion out of deciding which stories to promote
  • Analytics information is delivered in real-time
  • Editors can use NewsCurve to create the type of content their readers want to see
  • NewsCurve points out minor changes that can significantly increase the level of engagement on your site

What we didn’t like:

  • Nothing


Company Info:

  • Launched: 2011
  • Privately Held
  • Headquarters: Belgrade, Serbia
  • Founded by: Boris Krstovi?
  • Web site:


  • Free plan for websites with fewer than 100,000 pageviews per month
  • Bronze plan is $29/month
  • Silver plan is $79/month
  • Gold plan is $149/month
  • Platinum plan is $249/month


  • 5 out of 5 (wow)

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