February 21, 2012

PopSurvey – Elegant Surveys Get More Responses

If you want as many people as possible to fill out the surveys you post online, then those surveys had better be visually stunning and easy-to-complete. Research has shown that surveys with too many words and too many questions are more likely to get skipped over by readers online. PopSurvey is an application that individuals and businesses can use to make attractive surveys that are fast and easy to fill out.

Getting set up with PopSurvey is incredibly straightforward. Just sign up for a free account, head to your dashboard page, and get to work creating your first survey. You can choose from one of PopSurvey’s useful templates or build your own survey from scratch. To get your survey done fast, choose the template with the title that most closely resembles the information you’re looking to gather – like, Conference Feedback, Newsletter Unsubscribe, or Benefits Program. Don’t worry if none of the template options fit your needs exactly; you can customize each template to better reflect the questions you want to ask. Once you select a template, you can re-order the suggested questions or re-write them altogether. You can also add a logo and select a design theme to give your survey an even more customized look. Preview your survey when you think you’re done, and click “Save Now” when everything is complete.

Promote your survey and increase response rates by sharing the URL in an email or instant message. Once you’ve upgraded your account and chosen a paid plan, you can embed your surveys into a blog or website to get even more feedback. In addition to being able to embed surveys, users with premium accounts can collect up to 10,000 responses per month – versus 100 with a basic plan – and get access to 24/7 phone and email support.

Practical Uses:

  • Create a stylish survey that fits your brand’s aesthetic
  • Find out why customers are unsubscribing to your email newsletters
  • Encourage your blog readers to fill out surveys on your site
  • Learn what your employees want included in their benefits packages

Insider Tips:

  • Users can collect up to 10,000 responses per month with premium accounts
  • Surveys can be emailed, instant messaged, tweeted, or embedded
  • PopSurvey will email a user each time a new response to his survey comes in
  • Surveys can be set up to allow only one survey taker

What we liked:

  • PopSurvey relies more on graphics and design than wordy questions
  • Stylish surveys are likely to garner more responses
  • Users can sign up to get daily email summaries with the results of their surveys
  • Companies with additional survey needs can always upgrade their accounts

What we didn’t like:

  • People with (paid) Plus plans still don’t get access to the embedding feature


Company Info:

  • Launched: 2010
  • Privately Held
  • Headquarters: Birmingham, Alabama
  • Founded by: Josh Pigford
  • Web site:


  • Basic plan is free
  • Plus plan is $12/month
  • Premium plan is $24/month
  • Max plan is $48/month

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