April 25, 2012

Campalyst – Optimizing Social Media For Business

What’s the point in paying a social media team to manage multiple accounts and respond to customers online if you can’t track the sales being generated from those web-based marketing efforts? With Campalyst, you can. The online marketing tool helps companies measure how much revenue they’re earning as a result of their viral videos, status updates, and online posts.

Social media is here to stay, and Campalyst is an application that busy professionals can use to take better advantage of the networks their companies are already a part of. Start by getting separate Campalyst logins for each member of your social media team. Staffers can update Facebook pages, Twitter feeds, and YouTube channels from within the Campalyst interface, which means they don’t have to waste time logging in and out of multiple social media accounts all day. Staffers can also use Campalyst to schedule posts for the times and days when the highest percentage of customers are expected to be online. By giving each member of your team his own login, you can limit the information that each staffer has access to and ensure people aren’t posting on restricted accounts. Most importantly, Campalyst helps you measure the effectiveness of your team’s social media efforts by tracking the number of likes, re-tweets, and comments being generated by the content they post.

In addition to the basics, Campalyst’s analytics tools also track the behavior of shoppers who follow certain brands online up to the purchasing level. This lets marketers visually see how many sales are being generated by their efforts on Facebook, YouTube and Twitter. Executives that use Campalyst can also identify brand advocates online and reward those advocates with special coupons and discount promotions.

Practical Uses:

  • Find out how much each of your Twitter followers is worth
  • Learn what your customers are responding to online
  • Justify the expense of paying a full time social media professional
  • Track the behavior of your most influential customers

Insider Tips:

  • Top influencers are ranked by the sales, visits, page views, and conversions they bring in
  • Campalyst offers location and language targeting on Facebook
  • Schedule tweets to post during lunchtime and in the evenings
  • Multiple users can be involved in a single project with their own logins

What we liked:

  • Businesses that send personalized messages tend to get more responses
  • Marketing professionals can justify their worth to skeptical employers
  • Campalyst lets users find their most influential online followers
  • Retailers can find out how many of their social media followers are making purchases online

What we didn’t like:

  • Some Campalyst features are still in the process of being rolled out


Company Info:

  • Privately Held
  • Headquarters: New York, New York and Tartu, Estonia
  • Founded by: Dalia Lašait? and Jevgenijs Kazanins
  • Web site:


  • $100/month for businesses with 0 – 10,000 followers
  • $500/month for businesses with 10,001 – 50,000 followers
  • $1,000/month for businesses with 50,001 – 150,000 followers
  • $1,500/month for businesses with 150,001 – 250,000 followers
  • $2,500/month for businesses with 250,001 – 1,000,000 followers

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