Positionly – Where Do You Rank?

Positionly is an online tool that monitors and tracks your website’s fluctuating position in the search engine rankings. The web-application digs down deep into the results on search engines like Google, Yahoo!, and Bing, monitoring important keywords and using that information to produce the types of graphs and charts that any website owner would find useful.

Positionly is a scalable tool, which means it’s just as useful for a single person monitoring his or her own personal website as it is for a large company tracking the movement of its network of business sites. The best place to start when using Positionly for the first time is the dashboard. It’s on this page where you’ll see all of the most important analytics, including your site’s average search engine positions over the last day or month. To get more precise feedback and information from Positionly, you’ll need to tell the application which keywords to track. The specific number of keywords that Positionly will track for a given website ranges from 100 to 1,000, depending on the type of plan you’ve selected. For each keyword you enter, you’ll see the position and the competition ranking.

When you track multiple websites and keywords with Positionly, the application gives you detailed graphs that show how the average keyword position varies by site. These graphs can be adjusted to show selected time periods or specific keywords. Positionly currently works on iOS and Android platforms, and the company says it plans to release its first iPhone application in April 2012.

Practical Uses:

• Find out how your site is doing in the search engine rankings
• Make sure people who search for specific keywords are finding your website
• Track your most important keywords to find out how competition is faring over time
• Get information on how to make smarter decisions regarding SEO

Insider Tips:

• Businesses that use Positionly can track up to 1,000 keywords
• Users can upgrade or downgrade their service at any time
• Positionly works on mobile iOS and Android platforms
• Users can add notes to certain keywords or websites

What we liked:

• A single user can use Positionly to track multiple websites
• Daily fluctuations in search engine rankings are always noted
• Keywords can be grouped by topic or by importance
• Positionly makes useful graphs that people can use to decide which keywords to emphasize

What we didn’t like:

• Nothing

Alternatives:

• SEO Intelligence – http://www.seointelligence.com
• SEOmoz – http://www.seomoz.org

Company Info:

• Launched: 2011
• Privately Held
• Headquarters: Warsaw, Poland
• Founded by: Adrian Duli?, Grzegorz Kazulak, Oskar Krawczyk, and Piotr Chmolowski,
• Web site: http://positionly.com

Costs:

• Personal account is $19/month
• Premium account is $49/month
• Enterprise account is $99/month