Infogr.am – Interactive Infographics

Lines of data and basic charts are easy to overlook, which is why an increasing number of reporters, editors, publicists, and marketers are using infographics to present important research in a way their readers and clients will actually understand and pay attention to. Infogr.am is a tool that anyone can use to make interactive infographics that stand out from the pack.

Register for Infogr.am and then decide whether to start by making a new infographic or a new chart. Regardless of the option you choose, you’ll need to pick out a pre-designed theme. Select a style that matches your subject or your online publication, and then start filling in all the data you plan on including. Infogr.am gives you plenty of options for customizing your infographic, making it easy to add additional charts, pictures, titles, text, and quotes. You can change the width of your infographic at any point, and you can drag and drop various elements within your infographic to give the design an entirely new feel.

When you’re done making edits to the infographic you designed, save it to your library or click “Publish.” Infographics created with Infogr.am can be published on Twitter, Facebook, Pinterest, or viewed on the web. The best option in most cases, however, is to use the embed code to place the infographic directly on your website or blog.

Practical Uses:

• Illustrate a news article with an infographic showing unemployment statistics
• Create an infographic to demonstrate how many people became homeless last year
• Impress clients by creating a custom infographic for their upcoming campaign
• Save the infographics you design now to use in later blog posts or online articles

Insider Tips:

• Infographics can be embedded into a website using the embed code
• Users can add images or quotes to their infographics
• Infographics can be un-published at any time
• Users can drag and drop various elements within their infographics

What we liked:

• Infogr.am is perfect for journalists, publicists, and marketers
• Users can customize their infographics as much as they’d like
• Infogr.am gives users a number of stylish themes to choose from
• People can save infographics in their library to return to later

What we didn’t like:

• Infographics are marked with an Infogr.am logo on the bottom right corner

Alternatives:

• easel.ly – http://www.easel.ly
• Visual.ly – http://visual.ly

Company Info:

• Launched: May 2012
• Privately Held
• Headquarters: Riga, Latvia
• Founded by: Uldis Leiterts and Raimonds Kaze
• Web site: http://www.infogr.am

Costs:

• Free