January 9, 2013

AB Tasty – A/B Testing for the Masses

Running A/B tests is one of the fastest ways to determine which version of a webpage is most effective at accomplishing certain goals. Unfortunately, tracking the results of an A/B test can be difficult for someone without a technical background. AB Tasty is a tool that anyone can use to run A/B tests and improve the profitability of any site.

Stop guessing whether moving certain buttons or changing up your company logo could lead to an increase in revenue for your e-commerce business and find out for sure by signing up for AB Tasty and running your first test. AB Tasty will provide you with a single line of code, which allows you to modify the appearance of any page on your site by changing images, adding text, or moving various elements. Once you’ve come up with multiple versions, you can run an A/B test to see which is most valuable in helping reach the objectives you have defined. AB Tasty lets you select the percentage of traffic that should be driven toward each variation, and tracks visitor behavior in a number of ways. The application provides you with heatmaps that show which elements were most likely to be clicked and analyzes how minor changes to your site design effect consumer purchasing behavior.

Let AB Tasty know when you’ve selecting a winning variation, and the web-application will reconfigure your site to display only the variation you’ve chosen. Advanced users with more technical skills can also edit pages themselves using HTML, CSS, JavaScript, and jQuery.

Practical Uses:

  • Make smart decisions when re-designing your homepage
  • Run multi-browser testing before launching your website
  • Find out whether a new logo could increase revenue on your e-commerce site
  • Learn whether returning visitors are using your site differently from first-time visitors

Insider Tips:

  • Premium users can use heatmaps to determine the ROI of specific elements on their sites
  • Results can be integrated into Google Analytics or Adobe Omniture
  • Users with upgraded plans can retrieve their data in XML format
  • People who need technical help can pay extra for advanced support

What we liked:

  • All testing data is displayed in real-time
  • Users can run an infinite number of variations of a single page
  • AB Tasty lets people target their tests to visitors in certain geographic areas
  • Business owners don’t have to employ web experts to run A/B tests on their websites

What we didn’t like:

  • Nothing


Company Info:

  • Launched: September 2011
  • Privately Held
  • Headquarters: Paris, France
  • Founded by: Liwio
  • Web site:


  • Trial plan is FREE/month
  • Enterprise plan is €40/month
  • Premium plan is quoted based on needs

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