January 16, 2013

Yotpo – Increase Sales With Social Reviews


E-commerce websites can be a minefield for consumers, with duplicitous scammers hiding amidst legitimate online businesses. One of the best ways that consumers have found to avoid entering their credit card information on fraudulent websites is by relying on online reviews. For a new business just entering the marketplace, however, the question becomes how to encourage customers to leave reviews without seeming overly pushy or aggressive.

Yotpo is a web-application that online businesses can use make online reviews social and fun. Install Yotpo for free on your e-commerce site, and design a social review interface that fits in well with your existing design. Once your review interface is up and running, Yotpo will automatically email your customers an invitation to leave feedback on your site each time a transaction goes through. Customers can return to your site to type up their reviews and give you a star-rating, and then easily post those same reviews to their own accounts on popular sites like Facebook, LinkedIn, Twitter, and Foursquare.

Consumers will place more trust in the reviews posted on your own website than those posted elsewhere on the web because they know these reviews are only being written by actual customers who’ve purchased your products or used your services in the past. Yotpo also makes it easy to find out more about each person who has written a review, letting visitors “follow” certain reviewers and check out their profiles on social networking sites.

Practical Uses:

  • Build an impressive reputation based on positive customer reviews
  • Encourage customers to leave reviews for your business
  • Increase conversion rates for your e-commerce store
  • Automatically post customer reviews on your company’s Facebook page

Insider Tips:

  • Yotpo supports all the major e-commerce platforms, including Magento, Shopify, BigCommerce, 3dcart, and Volusion
  • Businesses can customize the review interface to match their existing site design
  • Yotpo’s interface takes less than five minutes to install
  • People can see how they are “connected” to the other users who’ve left reviews

What we liked:

  • Automated emails help increase the percentage of customer who leave feedback
  • People can trust that Yotpo reviews have been written by actual customers
  • Reviewers have their identities connected to their social networking accounts
  • Yotpo makes it easy for people to cross-post their reviews on Facebook and Twitter

What we didn’t like:

  • Nothing


Company Info:

  • Launched: 2011
  • Privately Held
  • Headquarters: Tel Aviv, Israel
  • Founded by: Tomer Tagrin and Omri Cohen
  • Web site:


  • Free for small to mid-size websites
  • Custom pricing for large e-commerce sites

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