E-commerce websites can be a minefield for consumers, with duplicitous scammers hiding amidst legitimate online businesses. One of the best ways that consumers have found to avoid entering their credit card information on fraudulent websites is by relying on online reviews. For a new business just entering the marketplace, however, the question becomes how to encourage customers to leave reviews without seeming overly pushy or aggressive.
Yotpo is a web-application that online businesses can use make online reviews social and fun. Install Yotpo for free on your e-commerce site, and design a social review interface that fits in well with your existing design. Once your review interface is up and running, Yotpo will automatically email your customers an invitation to leave feedback on your site each time a transaction goes through. Customers can return to your site to type up their reviews and give you a star-rating, and then easily post those same reviews to their own accounts on popular sites like Facebook, LinkedIn, Twitter, and Foursquare.
Consumers will place more trust in the reviews posted on your own website than those posted elsewhere on the web because they know these reviews are only being written by actual customers who’ve purchased your products or used your services in the past. Yotpo also makes it easy to find out more about each person who has written a review, letting visitors “follow” certain reviewers and check out their profiles on social networking sites.
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