February 12, 2013

Betterific – Making the World a Better Place


The brands that make some of today’s most popular products can only learn so much from surveys and focus groups. What they really need are ideas for improvement from actual consumers. Betterific is a web-app that provides just that, giving everyday people a place to share their ideas for making all different types of products, events, and services just a little bit better.

Take a look at the products you use everyday. You’ve probably got some ideas for how those things could be improved. With those ideas in mind, head to the Betterific site and type in your best idea (known as a “Betterif”). The idea you’ve posted will show up on the newsfeed or timeline on Betterific’s homepage, and other users can vote up or down your idea based on how useful they think it would be. Ideas can be sorted by popularity or by category. When you tag your idea, you make it easy for other people (or companies, in some cases) to find it amidst all the clutter. The more ideas you add, the higher your Betterific score. Scores are based on the quality and frequency of your “Betterifs,” and they give you a way to see how your own ideas stack up against those of other users in the Betterific community.

Speaking of other users, you can follow the people whose ideas you agree with, and see how your Betterific ranking compares to your friends at any time. Betterific also posts a “Top 10 Leaderboard,” which shows the scores of the top Betterific contributors and how many up-votes their ideas have received.

Practical Uses:

  • Share your ideas for improving the taste of Diet Pepsi
  • Find out how customers think you could improve your company
  • Compete with friends to see who has the best ideas

Insider Tips:

  • New users can sign up with Facebook, Twitter, or by entering their email addresses
  • Betterifs can be sorted by date, popularity, or category
  • Tag the product, category, or industry mentioned in your idea
  • View the “Trending” category to see which companies or topics are being discussed most frequently

What we liked:

  • Betterific is a great place for people to vent about issues they’ve experienced
  • Social voting is a great way to visually see which ideas are the most useful
  • People can follow the brands or topics they feel passionate about
  • Betterific’s scoring feature lets people compete against their friends

What we didn’t like:

  • Right now brands don’t have a way to solicit feedback about specific questions they have or products they’re testing


Company Info:

  • Launched: December 2012
  • Privately Held
  • Headquarters: Philadelphia, Pennsylvania
  • Founded by: Micha Weinblatt
  • Web site:


  • Free

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