Cream.hr – The Data-Driven Hiring Tool

Cream.hr is a web-application that takes the guesswork out of hiring. Rather than sorting potential job candidates by previous work experience or educational background, Cream.hr uses hard science to pinpoint the applicants who are most likely to make a major impact at your company.

Quit wasting time browsing through the hundreds of resumes that come into your inbox each week, and move your hiring process over to the Cream.hr platform. Add Cream.hr’s “Apply Now” button to any job listings you post online, and potential applicants will be prompted to fill out a customized (and branded) application form hosted on the Cream.hr site. Once they complete the application, candidates will be encouraged to partake in a 20 or 45-minute online assessment. During these assessment tests, applicants will be guided through a series of multiple choice questions meant to measure their cognitive abilities, along with personalities traits and preferences. Cream.hr then takes the data gleaned from these assessments and uses it to populate a real-time dashboard for hiring managers.

Using the dashboard, you can filter candidates based on their strongest traits. Cream.hr helps you bring entrepreneurial candidates to the forefront when hiring for management positions, for example, while singling out extroverted applicants when filling sales team positions. Cream.hr lets you layer filters together to find the top applicants for any specific position, presenting you with the perfect short-list of professionals to interview in person.

Practical Uses:

• Find the applicant best suited for a job in sales
• Look past applicants’ educational backgrounds and previous work histories when filling slots at your company
• Save time by managing the entire hiring process within the Cream.hr platform
• Create a short-list of candidates with the qualifications you’re looking for

Insider Tips:

• Applicants are asked to take a 20 minute or 45-minute online assessment
• Cream.hr’s assessment measures conscientiousness, extraversion, stress tolerance, openness, and agreeableness
• Assessment tests are available in English, Spanish, and French
• Cream.hr guarantees every applicant it recommends for 90 days
• Companies with upgraded plans can create branded intake forms

What we liked:

• Cream.hr helps companies take a scientific approach to hiring
• Managers are more likely to hire people who are a good fit at their companies when they use personality assessments
• Cream.hr can help companies pinpoint talented individuals who may have been overlooked in previous rounds of hiring

What we didn’t like:

• It’s impossible for any personality test to be 100% accurate
• Companies with Professional plans don’t get access to their applicants’ addresses or LinkedIn profiles

Alternatives:

• iApplicants – http://www.iapplicants.com
• Simplicant – http://www.simplicant.com
• Unrabble – http://www.unrabble.com

Company Info:

• Launched: November 2012
• Privately Held
• Headquarters: San Francisco, California, and Toronto, Canada
• Founded by: Christine Bird, Caitlin MacGregor, and Niel MacGregor
• Web site: http://cream.hr

Costs:

• Professional plan is $99/month
• Executive plan is $499/month
• Enterprise plan is $999/month