March 29, 2013

FlixMaster – Produce Interactive Videos


Cloud-based platforms like FlixMaster are democratizing the video editing process, making it possible for anyone to become the producer of his or her own interactive films. With FlixMaster, first-time editors can quickly string together videos specifically designed to drive engagement, and then embed those videos on their very own websites.

When you use FlixMaster, creating an interactive video is just a three-step process. Start by uploading any video (regardless of the format) from your computer and placing it in your FlixMaster media bin. Next, you can trim your videos into smaller clips and add those clips to a new project. Each clip you add to the project becomes a “map note.” Map notes are linked together, and connected via buttons that pop up during particular points within the video. When viewers click on the buttons — which you can customize — they’ll be prompted to watch whichever videos you’ve linked up. When your project is complete, you’ll have a video that viewers can interact with in a non-linear fashion. Two viewers can watch your video in completely different ways, depending on the paths they choose at key moments within the film.

The videos that people create with FlixMaster can be published on any website or social network, and they can be set up to provide detailed analytics showing just how viewers are interacting with the content. Based on this analytical data, publishers can re-configure their videos and optimize their content based on the specific interests and habits of their viewers.

Practical Uses:

  • Create an instructional video that shows people how to use your products
  • Personalize the shopping experience for customers who visit your online store
  • Encourage students to learn about a particular topic by watching a video you’ve created
  • Let viewers choose the ending of the short film you’re directing

Insider Tips:

  • Users can upload videos in any format
  • Link-out buttons let publishers link their on-screen buttons to outside URLs
  • FlixMaster provides an embed code that people can use to post videos on their websites and blogs
  • FlixMaster videos play on iPads

What we liked:

  • FlixMaster makes it possible for its users to create an entirely new type of interactive content for their customers and fans
  • Brands can create fun videos that their customers can interact with
  • Educators can develop personalized learning plans for their students
  • Publishers can free up space on their hard drives by storing their videos in the cloud

What we didn’t like:

  • Nothing


Company Info:

  • Launched: July 2012
  • Privately Held
  • Headquarters: Boulder, Colorado
  • Founded by: Cameron McCaddon and Erika Trautman
  • Web site:


  • Free plan
  • Flixmaster Pro is $299/month or $1,995/year

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