July 9, 2013

Larky – Take Advantage of the Discounts You’ve Earned


Professional associations, alumni groups, and community organizations frequently partner with local merchants and national brands to offer discounts, coupons, and other types of rewards to their members. The trouble — for consumers, at least — is in knowing when to show the right membership card at the right retailer to get the right discount at the right time. Larky can help.

Create a Larky account, then manually “add” all the organizations you belong to. Browse categories or search for the organization by name. Larky includes everything from credit cards to retail stores to health insurance companies. Once you’ve added all the organizations you belong to, click the “Perks” tab to find out what discounts you’ve earned. Scroll through the listed perks in alphabetical order, or filter by category or zip code. Clicking the “Redeem” button gives you step-by-step instructions on how to redeem any perk. You can also “favorite” certain perks as a way to save them later.

Users who download Lark’s mobile app can get alerts when they’re inside a business (like a retail store or a car dealership, for example) where a discount is available. The mobile app also offers space for users to store photos of their membership cards, making it easy for people to keep their rewards/membership numbers accessible, even without toting around their physical cards or program paperwork.

Practical Uses:

  • Find out which discounts you’re entitled to
  • Shop at clothing stores where you can get a discount
  • Save money at the grocery store
  • Keep your membership numbers available, without carrying around your cards

Insider Tips:

  • Larky pays users in cash when they refer their friends
  • Connect Larky to your LinkedIn, Facebook, or Twitter accounts
  • Download the iPhone app to use Perk’s location-based features
  • “Favorite” any discounts you’d like to redeem

What we liked:

  • Larky helps people take advantage of rewards they’ve already earned
  • The mobile app alerts users when they could be saving money
  • Users can scroll through a list of retailers where they have coupons to use
  • Larky provides detailed redemption information for any coupons listed on its site

What we didn’t like:

  • Larky will become more useful when additional associations/organizations are added to its roster
  • Larky doesn’t currently offer an Android app, however the company says it’s coming soon


Company Info:

  • Launched: January 2012
  • Privately Held
  • Headquarters: Ann Arbor, Michigan
  • Founded by: Andrew Bank and Gregg Hammerman
  • Web site:


  • Free


  • 4 out of 5 (great)

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