July 12, 2013

Typeform – Beautiful Forms & Surveys

Online forms and surveys don’t have to be boring. With Typeform, people can create customized forms that look great and adapts to the usability of a variety of devices. Rather than carrying around a clipboard and a pen, surveyors can collect data on the iPad, inviting participants to submit their responses in a completely new way.

Whether you’re an academic researcher working on a major study or a business owner looking to gather data about your current clientele, Typeform can make your job a little bit easier. Start building your first form or survey as soon as you sign up for an account. Drag and drop various elements (like a welcome screen, multiple choice question, or yes/no question) onto your form and then customize those elements by typing the specific questions you’d like to ask. Add a video to your opening page to provide survey respondents with a detailed overview of what you’re trying to accomplish, and finish up your survey with a link to your website where they can find out more. Add background images or textures to your form, and then get started collecting responses.

Keyboard shortcuts help respondents make their way through your surveys with minimal effort, and large touch buttons make it easy for people to take your surveys on their mobile devices. Typeform analyzes the data you gather, and provides you with a CSV file that you can keep for your own records. Data gathered by Typeform can be parsed by device, letting you see if there are any noticeable differences between the responses submitted by people on tablets or desktops.

Practical Uses:

  • Collect data for your academic research project
  • Find out what visitors would like to see more of on your website
  • Survey customers at your retail store
  • Create detailed reports based on the survey data you collect

Insider Tips:

  • Use Typeform’s embed code to add a form to your website or blog
  • Select a form “theme” that matches your company’s aesthetics
  • Download survey responses as a CSV file
  • Choose from multiple fonts in the Google Fonts catalog
  • Create an online survey in multiple languages

What we liked:

  • Users have plenty of ways to customize their forms
  • Keyboard shortcuts make it easy for people to toggle between questions
  • Companies can add logos or brand images to their forms
  • Typeform notifies users whenever a new response has been submitted

What we didn’t like:

  • Users are limited in the number of responses they can collect while Typeform is still in beta


Company Info:

  • Launched: August 2012 (Beta)
  • Privately Held
  • Headquarters: Barcelona, Spain
  • Founded by: Robert Muñoz and David Okuniev
  • Web site:


  • Free in beta

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