Leftronic – AIO Business Intelligence

Marketing platforms, social networks, and digital apps provide business owners with mountains worth of data, but rarely do they offer the tools necessary to decipher what all that data means. Leftronic is an all-in-one, metric-monitoring platform that businesses can use to visualize their online marketing data in real-time.

Start pulling together the pieces of your digital marketing puzzle by connecting all your favorite business data sources to Leftronic. The platform connects with nearly 30 popular apps, including Zendesk, FreshBooks, Google AdWords, Clicky, and Amazon Web Services (among many others), and offers push and pull APIs as a way to get your own custom data into its dashboard. Configure your dashboard in a way that makes sense for your business, relocating your most important metrics (like Twitter follower counts or MailChimp campaign clicks, for example) to create side-by-side visual comparisons right on your desktop screen.

Although Leftronic’s dashboards are marked private by default, the platform encourages sharing. Users can invite colleagues to view their company dashboards by sending out a single URL. They can also share snapshots of specific data insights via email from within the Leftronic app.

Practical Uses:

• Find out what’s driving your company’s recent Facebook success
• Improve the effectiveness of your email marketing campaigns
• Get more use out of your Zendesk or FreshBooks accounts
• See where your website visitors are coming from

Insider Tips:

• Users can show different groups of dashboards to different audiences
• Rearrange dashboard elements in a way that makes sense for your company
• Use the API to get access to custom metrics
• Share important data insights with your boss using the email share feature

What we liked:

• Businesses can monitor their most important data in real-time
• Leftronic connects with all the most popular business apps
• Drag-and-drop interface makes it easy to customize the dashboard layout
• Users can upgrade or downgrade their plans at any time

What we didn’t like:

• Leftronic’s Support Center is not as robust as it could be

Alternatives:

• Cyfe – http://www.cyfe.com
• Ducksboard – http://ducksboard.com
• Geckoboard – http://www.geckoboard.com

Company Info:

• Launched: August 2010 (Private Beta)
• Privately Held
• Headquarters: San Francisco, California
• Founded by: Rajiv Ghanta, Lionel Jingles, Lionel Jingles, and Rajiv Ghanta
• Web site: https://www.leftronic.com

Costs:

• 2 Dashboards costs $42/month
• 5 Dashboards costs $84/month
• 10 Dashboards costs $142/month
• 20 Dashboards costs $250/month