November 12, 2013

ViralSweep – Giveaway the Goods

Online giveaways and sweepstakes can be a reliable way to generate attention and collect email address for subsequent marketing efforts. ViralSweep is a web application that companies can use to host professional giveaways on their own blogs and websites, with real-time analytics, mobile optimization, and other key management features.

Building a giveaway promotion from scratch doesn’t have to be hard. Enter the details of your online sweepstakes—like the title, start/end dates, number of winners, and approximate retail value—into ViralSweep’s DIY giveaway building tool, and paste the provide code onto your website. The sweepstakes you’ve designed will be embedded directly on your homepage. You can customize the giveaway by adding background images, logos, and product images. View real-time analytics to see how many visitors have entered and shared your contest with their friends, and select the ultimate winner with the click of a button.

The real benefit to hosting an online giveaway has to do with the customer information you collect along the way. With ViralSweep, you can require that visitors enter their email addresses to enter your contests, and then export the data you collect into a CSV file to save on your hard drive. You can also up the ante, as far as sharing is concerned, by offering visitors “bonus entries” for ‘liking’ your company on Facebook or referring their followers to your website.

Practical Uses:

  • Host an online giveaway to promote your jewelry line
  • Collect customer email addresses for an upcoming marketing campaign
  • Drive engagement and social sharing by creating an interactive sweepstakes
  • See how many customers are sharing and liking the giveaways you’re hosting

Insider Tips:

  • Add a pop-up widget to capture more leads
  • Use the official rules template to ensure your giveaway meets legal guidelines
  • ViralSweep integrates with MailChimp
  • Upgrade to Business or Agency plans to eliminate ViralSweep’s branding from your promotions

What we liked:

  • Giveaways can be embedded onto any website
  • Agencies can use ViralSweep to run giveaways for multiple clients
  • ViralSweep can select the winner of a contest for the host
  • Publishers can incentivize social sharing with the chance for bonus entries

What we didn’t like:

  • Users with free plans can’t export the data they collect from participants


Company Info:

  • Launched: September 2012
  • Privately Held
  • Headquarters: New Haven, Connecticut
  • Founded by: Giancarlo Massaro and Steven Kovar
  • Web site:


  • Free plan
  • Starter plan is $19 per month
  • Business plan is $49 per month
  • Agency plan is $399 per month


  1. Thanks for helping me share great faioshn and beauty giveaways from some of my favorite brands like Kenzie Mac Beth pearl jewelry, SKM Artworks artisan jewelry and Shoes Under storage systems as seen on TV!

Submit a Comment