November 14, 2013

Benchify – Targeted Performance Feedback

The feedback that a company collects is only as good as the people it’s collecting that feedback from. Benchify is an online tool that individuals and businesses can use to collect anonymous feedback about their performance from colleagues, industry experts, and the people who know their products the best.

Benchify has found a way for business owners to get honest answers from the people whose opinions they value the most. Confirm your email address to register for a free account, then send invitations to connect with business contacts and invite colleagues to associate themselves with the company account you’ve created. The way you use Benchify will depend on the type of information you’re hoping to collect. You can solicit anonymous feedback from employees on a weekly basis, get product feedback from loyal customers, or find out what industry experts think of the services you’re currently offering. Request feedback from other Benchify users, and those users can submit their suggestions anonymously through the web platform.

Benchify protects its ratings system and ensures the anonymity of its users by not allowing companies to solicit feedback until they have more than three connections. Users can rate a company’s core attributes, give them a “color grade,” and add them on their “dream teams.” Users also have the option to “endorse” their connections or give them a “pat” on the back for a job well done.

Practical Uses:

  • Learn how industry professionals view your company
  • Get feedback on how you could tweak your products to improve performance
  • Find out how satisfied your employees are in their current positions
  • Send monthly performance surveys to get a snapshot of how your business is doing

Insider Tips:

  • Re-define your relationship with a Benchify user when you’ve changed jobs
  • Visit your dashboard to see ratings aggregated in real-time
  • Use a 0 to 100 scale to rate your company’s monthly performance

What we liked:

  • Visibility ratings describe how close a user is to another individual
  • Users can change their feedback on a person or company at any time
  • Scores become more valuable as a company adds more connections
  • Users can solicit endorsements from the professionals they work with in real life

What we didn’t like:

  • Ratings can be especially volatile at the beginning, before a user has added an adequate number of connections


Company Info:

  • Launched: July 2013
  • Privately Held
  • Headquarters: London, England
  • Founded by: Dan Keegan
  • Web site:


  • Free personal accounts

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