December 27, 2013

Relately – Invest In Relationships

In the business world, relationships are everything. Relately is a platform that business professionals can use to nurture the relationships they have with existing clients and other important contacts. Relately users are notified when certain relationships could use some extra attention, and they’re offered suggestions and scripts to follow when they’re not sure what to say.

Relately turns the complex world of human relationships into a science. Create a company account and centralize your contacts from LinkedIn, email, Facebook and Twitter. Relately will provide you with a rating, which it calls a Visual Dynamic Score, based on your most recent online interactions with clients. These scores are a useful tool in helping to determine which relationships need to be nurtured the most. At a glance, you can see who you’re falling out of touch with and who you’ve been communicating with on a regular basis. To get rocky relationships back on track, reach out to those selected contacts using one of Relately’s premade scripts. Relately also provides you with more generic suggestions for what to say when reaching out to long-lost business contacts.

By running all your messages through Relately, you’re able to get a clearer understanding of exactly what needs to happen to prevent your clients from falling into the arms of a competitor. The platform automates relationship management by providing its users automated reminders about which specific contacts they should be connecting with each day.

Practical Uses:

  • Track all of your online interactions in one place
  • Get reminded about which contacts you should be keeping touch with
  • Avoid redundancy when working together with your sales team
  • View your stats to see how often you’re communicating with the right people

Insider Tips:

  • Relately uses a ticket-based support system
  • Automated scripts are developed by top sales professionals
  • Relately integrates with Facebook, LinkedIn, Twitter, and Gmail
  • Choose how often to receive reminders from Relately

What we liked:

  • Well-timed messages prevent clients from being poached by competitors
  • Users can send messages to their contacts from within Relately
  • Relately reminders users when it’s time to reach out to former clients
  • Sales scripts give users a better idea of what to say when contacting new leads

What we didn’t like:

  • Nothing


Company Info:

  • Privately Held
  • Headquarters: Atlanta, Georgia
  • Founded by: Matt Kress
  • Web site:


  • $27 per month or $23 per year


  1. Hey Stephanie, thanks for the mention.
    We’re also looking to put together courses in the beginning of the year on building relationships to increase business success. We’re starting off with a free 14-day email course at Relately’s blog.
    Have a great end to 2013 and a great start to 2014.

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