Sideqik – Market with a Partner

Sideqik is a partnership platform for marketers. What that means is that Sideqik helps businesses manage marketing campaigns together with other brand partners. By automating the process, Sideqik is making it easier for marketers to reach new audiences and build effective cross-promotion campaigns.

Most people would agree that online marketing technology is getting more sophisticated, and Sideqik is certainly taking another step in that direction. Rather than going it alone, Sideqik encourages its users to form partnerships with other businesses. Once you’ve formed those alliances, you can run promotions through Sideqik with as many partners as you like. Access customer information from outside databases and schedule triggered messages or offers to be sent to those customers across various marketing channels. You can send coupons, run Instagram photo contests, and even host digital sweepstakes. Running these promotions through Sideqik allows you to automatically setup and schedule cross promotions with very little effort.

Real-time analytics provide insight into the marketing partnerships you’ve formed. When you use Sideqik, you can see which partnerships are most effective for your brand. You can also vet partner requests from other brands, to make smarter business decisions going forward.

Practical Uses:

• See which partnerships are most beneficial for your company
• Access participant data from a customer database
• Share exclusive content with customers who participate in your campaigns
• Run a cross-promotion with partner organizations

Insider Tips:

• Most companies have the most success when they work with two to three marketing partners per campaign
• Businesses can easily create photo contests on Instagram
• Sideqik can match users together through the Sideqik Partner Network
• There is no cost to be a partner to a Sideqik client

What we liked:

• Partnerships can help businesses reach new audiences
• Users can partner with an unlimited number of businesses
• Real-time analytics help companies see which partnerships are generating the most leads
• Sideqik’s automation tools allow users to quickly schedule new promotions

What we didn’t like:

• Sideqik’s pricing isn’t readily available on its website

Alternatives:

• None

Company Info:

• Launched: July 2012
• Privately Held
• Headquarters: Atlanta, Georgia
• Founded by: Jeremy Haile and Kurt Uhlir
• Web site: http://www.sideqik.com

Costs:

• Sideqik offers a “variety of pricing plans”
• Free for partners