March 4, 2014

Appcase – Track Mobile App Performance

If you spent thousands of dollars building the perfect mobile app for your business, you’d probably be interested in knowing how that app was performing. Unfortunately, gauging the success of a mobile app involves more than just tracking the number of iTunes downloads. Appcase is a mobile analytics tool that developers and publishers can use to track the rankings, downloads, reviews, and revenue being generated by their mobile apps.

Before you can craft an effective marketing strategy for your mobile app, you’ve got to get a clear picture of where you’re currently at. Signing up for Appcase brings all of your rankings, downloads, and revenue information into one stream that’s updated in real-time. See how your apps are performing in the three major app stores and browse global top charts to look at leaderboard trends. Monitor your app’s position in various app store search results, and find out immediately when interest in your app is waning. Appcase can offer insight into what you need to do to make your app more “findable” for people who are searching online. If it looks like search traffic is trending downward, Appcase may recommend making slight modifications to make it easier for people to find your app. These modifications may include app updates or even basic keyword changes.

Comparing your own app rankings with others, along with revenue and download data, can give you a better perspective on your app’s true performance. Appcase provides its users with competitor lists, which show which apps they’re competing with for global users. Ultimately, the real-time data and insight that Appcase provides can help developers and publishers create more effective marketing strategies for their mobile apps.

Practical Uses:

  • Generate more revenue from your mobile app
  • Adjust keywords to make it easier for people to find your app on iTunes
  • Plan a more effective mobile app marketing strategy
  • Pinpoint your strongest competitors in the global app marketplace

Insider Tips:

  • Gain insight into the user experience by reading the reviews of your app
  • Get a list of the keywords most relevant to your mobile app category
  • Discover how keyword choice changes based on the platform
  • Combine downloads with revenue for a real look at how your app is performing

What we liked:

  • The insight that Appcase provides can help publishers improve the performance of their mobile apps
  • Users can switch between paid plans at any time
  • Appcase collects all historical data from mobile app updates
  • Appcase can help publishers react effectively to negative reviews

What we didn’t like:

  • Nothing


Company Info:

  • Launched: December 2013
  • Privately Held
  • Headquarters: Warsaw, Poland
  • Founded by: Positionly
  • Web site:


  • Free plan
  • Premium plan is $49 per month
  • Plus plan is $99 per month
  • Enterprise plan is $199 per month

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