March 13, 2014

PressKing – Professional Press Rooms

Everyone wants to know the secret to getting great press coverage. While having an interesting company or product to promote is helpful, it’s also important to make it as easy as possible for journalists to access the information they need to write insightful and accurate stories. PressKing is a web-based application that companies can use to build digital press rooms with all the bells and whistles.

The ideal press room should be beautifully designed, it should be easy to configure, and it should be accessible via any device. PressKing delivers on all three of these counts. Create a press room for your own business by adding some basic information about your company—like its name, URL, and a brief description—along with contact information for you’re company’s publicist or marketing director. Perhaps the most important part of your press room are the press releases you publish. Type up releases to announce any major changes at your company and include images, videos, or documents using PressKing’s straightforward interface. PressKing helps distribute your releases across its network of nearly 500,000 journalists worldwide.

Once your press releases have been sent, you can track your personal success using PressKing’s real-time statistics tools. Measure the number of visits to your press room, referring websites, and shares on social media. PressKing also provides you with a distribution report, which shows which journalists have read your releases. Multiple pricing plans make PressKing a cost effective solution for businesses large and small, including PR agencies looking for white label press rooms and advanced customization.

Practical Uses:

  • Distribute press releases to a worldwide network of journalists
  • Create a press room where writers can find basic information about your company
  • Make sure your press releases include logos, product images, and executive bios
  • Find out when a journalist has read the press release you sent out

Insider Tips:

  • PressKing offers a white label solution for PR agencies and larger companies
  • PressKing hand selects which journalists are most likely to be interested in each release
  • Analytics tools allow you to interact with the journalists who’ve opened your press releases
  • Enterprise plan users have access to telephone support

What we liked:

  • PressKing’s UI is incredibly intuitive
  • Support reps personally help users who need guidance when getting started
  • Press rooms are completely customizable
  • Real-time analytics show who has been visiting a company’s press room and where they were coming from

What we didn’t like:

  • PressKing’s Fixed Rate plan for press release creation may be too expensive for startups to afford


Company Info:

  • Launched: November 2010
  • Privately Held
  • Headquarters: France
  • Founded by: Thibaud Elzière and Quentin Nickmans
  • Web site:


  • Free plan
  • Premium plan is $18.90 per month
  • Enterprise plan is $99.90 per month
  • Fixed Rate plan for press releases is $189.90 per month

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