March 19, 2014

CakeMail – Marketing Emails With Panache

Email marketing is one of the fastest and cheapest ways for small businesses to retain current customers and acquire new ones. Unfortunately, consumers are inundated with email messages, and getting noticed in a crowded inbox is harder than ever before. CakeMail is an email marketing platform that businesses can use to create stylish marketing messages designed to attract attention and generate an immediate response.

If you know how to email, then CakeMail claims you already know how to use its platform. Sign up for the service, and create your first marketing message using one of CakeMail’s well-designed templates. A built-in template editor gives you all the tools necessary to customize your emails without writing any HTML. You can even upload and host images and files for your campaigns in CakeMail. Next, you have to decide where your emails should go. CakeMail provides you with a contact management system where you can manage subscribers and build segmented contact lists based on demographics or interests. An opt-in process helps ensure that the contact lists you’re building are full of consumers who are actually interested in receiving your messages.

Now it’s time to send your campaign. CakeMail offers a number of campaign types. Set up a recurring campaign for emails that should be sent at regular intervals (like monthly digests), or create auto-responders to automatically go out before, on, or after a specific date or event (like a semi-annual sale). CakeMail provides you with detailed reports that show how many of your emails have been opened and which links were clicked along the way.

Practical Uses:

  • Create an email marketing campaign to promote an upcoming event
  • Send out a monthly update to all your business contacts
  • Review the open rates and click-through rates for your marketing emails
  • Encourage readers to share your content on social networks

Insider Tips:

  • CakeMail tracks how many times your content has been shared on social media
  • Use heatmaps for a high-level look at your campaign activity
  • CakeMail offers a plug-and-play sign up form for WordPress
  • Download the mobile app to manage campaigns from your smartphone

What we liked:

  • CakeMail’s templates look like they were designed by professionals
  • Users can turn any existing template into a CakeMail-friendly template
  • Businesses can build contact lists directly from sign-up forms
  • CakeMail’s reports include more detailed information than those offered by competing email marketing platforms

What we didn’t like:

  • Users with free plans will see a CakeMail logo at the bottom of their newsletters


Company Info:

  • Launched: November 2007
  • Privately Held
  • Headquarters: Montreal, Canada
  • Founded by: Steve Smith and Francois Lane
  • Web site:


  • Free plan
  • Paid plans range from $8 to $119 per month

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