April 9, 2014

Call Loop – All-In-One Mobile Messaging for Businesses

What Constant Contact and MailChimp are to email marketing, Call Loop is for SMS. The web-based platform gives businesses a way to send personalized text messages to their subscribers, along with voice broadcasts that can be sent to mobile or landline phones.

Before you can effectively use Call Loop to market your business, you need to have a list of people who’ve indicated that they would like to receive your messages. With Call Loop, you can grow your contact list organically by adding the company’s “text to join” feature to your website, blog or Facebook page. You can also add the feature to your email newsletters thanks to Call Loop’s integrations with popular services like MailChimp and iContact. Take advantage of the contact information you collect by scheduling voice broadcasts and text messages to be sent out to those subscribers at regular intervals.

Call Loop offers a number of advanced features, like auto-responders, audio management, delivery reports, SMS coupons, and SMS broadcasts. You can even create SMS contests, where customers are encouraged to text to win prizes by texting mobile keywords. SMS coupons are another option that businesses can use to drive sales and build engagement. For organizations that are interested in entering the world of SMS marketing, Call Loop is a platform that’s definitely worth checking out.

Practical Uses:

  • Send mass text messages to mobile phone subscribers
  • Manage thousands of contacts in one place
  • Trigger SMS messages and voice broadcasts to go out whenever you want
  • Host an SMS contest as a way to drive enthusiasm for your brand

Insider Tips:

  • See how many messages were delivered and opened using Call Loop’s analytics tools
  • Create an auto-reply message to be sent after a user signs up for alerts
  • Users can record voice broadcasts using their own phones
  • Customers can text mobile keywords to join SMS contests

What we liked:

  • Customized scheduling tools let users select when their messages should be delivered
  • Businesses can promote their SMS marketing programs through Facebook
  • Call Loop offers plenty of options for testing voice broadcasts before they go live
  • Call Loop integrates with all of the most popular email newsletter services

What we didn’t like:

  • Companies with pay-as-you-go plans are limited in how many subscribers they can have


Company Info:

  • Launched: 2011
  • Privately Held
  • Headquarters: Boca Raton, Florida
  • Founded by: Chris Brisson
  • Web site:


  • Pay-as-you-go plan is 5¢ per message for SMS and voice
  • Basic plan is $29 per month for 250 messages
  • Pro plan is $49 per month for 1,000 messages
  • Basic plan is $99 per month for 2,250 messages

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