June 20, 2014

Sniply – Add Custom Messages to Any Website

Sniply helps its users boost conversions and drive traffic to their own websites when they share the URLs of any interesting articles they find online. Going a step beyond Bitly and other link shorteners, Sniply provides people with a way to add custom messages that sit on top of any website they share.

If you’re an avid social media user, then you probably post your fair share of links to news articles you’ve found online each day. The next time you read an article you’d like to share, enter the URL into Sniply and create a custom message to embed into the page you’re sharing. For example, an author might embed a link to his book, available for sale on Amazon, on top of any articles he shares on Twitter. Sniply gives you the freedom to customize your embedded messages, allowing you to link back to Kickstarter campaigns, Eventbrite pages, Shopify carts, and even your own website.

When your social media followers click on the link you sent out, they’ll see the original page with the call-to-action you created embedded on top. When you connect your Sniply account to Twitter, you’ll also get access to detailed analytics showing just how many people have clicked on the links you’ve posted, along with detailed conversion rates and engagement metrics.

Practical Uses:

  • Convert your Twitter followers into paying customers
  • See how many people are clicking on the links you post on Twitter each day
  • Promote the novel you just released
  • Encourage Facebook fans to follow you on other social media platforms

Insider Tips:

  • Connect Sniply to your Twitter account to access detailed analytics
  • Sniply integrates with Buffer and Hootsuite
  • Users can edit or delete their Sniply links after creating them
  • Sniply offers an API

What we liked:

  • Sniply messages are designed to be mobile friendly
  • Personal users can send Sniply links for free
  • Users with upgraded plans can connect Sniply to their own custom domains
  • Sniply offers analytics to track link clicks, engagements, conversions, traffic courses, and geo-location data

What we didn’t like:

  • Sniply doesn’t support any websites that handle sensitive data, including certain web apps


  • None

Company Info:

  • Launched: March 2014
  • Privately Held
  • Headquarters: Toronto, Canada
  • Founded by: Michael Cheng, Christopher Bowal, and Nigel Gutzmann
  • Web site:


  • Basic account is free
  • Pro account is $15 per month
  • Business account is $100 per month

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