July 14, 2014 – Better Organization for Instructional Content

ss-guides is a publishing platform that businesses, writers, and bloggers can use to publish all different types of guide-type content, including white papers and step-by-step manuals. The web-based application gives its users the freedom to organize content in whichever ways they see fit—easily breaking what would otherwise be large swaths of text into digestible nuggets of information.

Let’s say you are a crafting expert who is interested in publishing an instructional guide to knitting. will provide you with all the tools necessary to write, publish, distribute, and sell your content online for free. Your finished product will be closer to an interactive website than a straightforward ebook, with navigational tools that give your readers the freedom to consume your guide on their own terms.

In addition to providing users with publishing tools, also offers a way for writers and experts to build stronger relationships with their online fans. The platform sends writers daily reports about their latest readers, along with weekly summaries that include information about all their guide activities.

Practical Uses:

  • Create guides to help non-technical users understand your product
  • Publish a step-by-step guide to playing rugby
  • Replace the white papers section of your business website
  • Earn money by teaching people about your area of expertise

Insider Tips:

  • Include mixed media content to make your Smart Guide truly interactive
  • Engage in Q&A sessions with your readers
  • View heat maps to see which guide sections your readers are visiting most frequently
  • makes author payments via PayPal

What we liked:

  • Writers can monetize their content and expertise from any website
  • gives writers access to fan metrics and sentiment analysis
  • Content published with is available on any device
  • Authors retain the rights to the content they post

What we didn’t like:

  • Nothing


Company Info:

  • Launched: August 2013
  • Privately Held
  • Headquarters: Ottawa, Canada
  • Founded by: Scott Annan
  • Web site:


  • Free

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