August 11, 2014

HookFeed – Dig Deep Into Customer Analytics

Buried deep within Stripe is a treasure trove of customer data that most businesses never know exists. HookFeed is a web-based application that helps its users uncover that data, providing businesses with a better understanding of what’s happening with their customers and their revenue.

HookFeed works with your Stripe account, with no coding or setup required to begin. Almost as soon as you’ve connected the two services, you can start digging into data that shows how much revenue you’re bringing in, how much you could be bringing in, and how much you’ve lost due to charge failures. HookFeed shows you exactly who purchased plans or product from your business each day, along with how and when those purchases were made. Businesses that offer subscriptions can also see which customers upgraded, downloaded, or cancelled their plans, and how those changes have impacted projected revenues.

When businesses know exactly how many customers they currently have using trial accounts, they’re better able to convert those customers into paying subscribers. HookFeed also helps prevent churn by showing which subscribers’ credit cards are about to expire, and which subscribers are currently past due on their payments.

Practical Uses:

  • See exactly how much your business is bringing in from paying subscribers
  • Find out who your most valuable customers really are
  • Access advanced financial models
  • Receive immediately notifications when a charge is being disputed

Insider Tips:

  • Sign up for daily or weekly email summaries of important revenue information
  • Set up alerts to find out when failed charges or disputes warrant your attention
  • Certain types of alerts can be routed to specific people on your team

What we liked:

  • HookFeed provides users with data on how to boost potential earnings
  • Businesses can see which customers are at risk of leaving their sites
  • HookFeed won’t upgrade a user’s account if he/she accidentally exceeds the customer limit
  • Users find out immediately whenever a customer is disputing a charge with Stripe

What we didn’t like:

  • Nothing


Company Info:

  • Launched: 2013
  • Privately Held
  • Headquarters: San Diego, California
  • Founded by: Matt Goldman and Joelle Steiniger
  • Web site:


  • Free plan
  • Starter plan is $29 per month
  • Team plan is $49 per month
  • Business plan is $99 per month
  • Pro plan is $149 per month

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