September 2, 2014

ThinkUp – Social Networking Insights

What Facebook and Twitter aren’t telling you could be just as important as what they are. ThinkUp is a web-based application that digs into the two most popular social networking platforms, Facebook and Twitter, to provide its users with surprising insights about themselves and their friends.

An analytics tool for real people, ThinkUp helps you get more value from the time you spend online. Join the service by signing up through Facebook or Twitter, and ThinkUp will start showing you a straightforward stream with insights about how you and your friends are using social media. Examples of the types of insights you might find on ThinkUp include how many tweets you posted in the past week, how many comments your latest status updates generated, and the percentage of your tweets that included the word “I,” “me,” “mine,” or “myself.”

If logging into a separate platform to access these analytics seems like a burden, ThinkUp also provides you with the option of receiving daily email digests with only the most pertinent information. ThinkUp is open source, built by a community, and it’s a great tool for people who’d like to learn more about how they’re utilizing social media on a daily basis.

Practical Uses:

  • Find out if you’re talking about yourself too much online
  • See which of your Twitter followers is your biggest fan
  • Remind yourself what you were doing one year ago
  • Get notified when someone from your neighborhood starts following you on social media

Insider Tips:

  • Users with basic ThinkUp memberships can connect one Twitter account and one personal Facebook account
  • Users with Pro memberships can connect up to 10 social media accounts
  • Search for the answers to questions about self-hosting in ThinkUp’s developer community
  • ThinkUp works best for English-speaking users

What we liked:

  • ThinkUp helps people become more thoughtful Twitter users
  • People can find out how well they’re utilizing social media
  • ThinkUp can be used in addition to traditional social media analytics services
  • Daily email digests are a great way to keep up with the information that ThinkUp provides

What we didn’t like:

  • ThinkUp doesn’t currently offer support for Facebook Pages, Instagram, YouTube, or Google+


Company Info:

  • Launched: October 2013
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Gina Trapani and Anil Dash
  • Web site:


  • $5 per month
  • Pro memberships are $10 per month

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