November 11, 2014

Plural – Unifying the Web

Plural isn’t quite a news reader, it isn’t quite a social browser, and it isn’t quite a media center. It’s all three, combined into one web-based application. Plural displays all types of content from across the web on multiple types of modern devices.

The idea behind Plural is to give people a way to streamline their web browsing routines by allowing them to follow the specific sources, topics, and people they care about without having to click between dozens of websites, networks, and applications each day. In order for this to happen, you have to add your favorite social networks, apps and RSS feeds to the Plural service. Tagging and “shortlists” help ensure that you won’t lose track of the content you’re most likely to enjoy. Even the photos and videos displayed in articles and status updates are viewable within Plural, which means there’s rarely any reason you’d need to leave the application over the course of a typical browsing session once you’ve gotten fully set up.

Plural is completely custom for every person who uses it. Not only can users select which types of content they’ll add to their accounts, but they can also choose how they want their content to appear using device-specific themes and preferences. Because Plural is fully responsive, users can access their accounts from any device, including desktops, laptops, smartphones, tablets, and smart TVs.

Practical Uses:

  • Create a stream with updates from all your social networks
  • Read news articles on your smartphone and your desktop PC
  • Organize the content you care about by topic or relevance
  • Select which topics or conversations you’re most interested in following

Insider Tips:

  • Customize the way you use Plural by making your own tags
  • Use keyboard shortcuts to quickly add new content to your feed
  • Create groups based on your top friends across multiple social networks
  • Make a “shortlist” with your must-read sources or topics

What we liked:

  • Plural makes it easy for people to quickly share content with their friends
  • Content is delivered to users in real-time
  • Plural can retrieve content from RSS feeds or APIs
  • Users can select their own interface themes

What we didn’t like:

  • Plural hasn’t released an app for iOS or Android


Company Info:

  • Launched: 2014 (Beta)
  • Privately Held
  • Headquarters: Los Angeles, California
  • Founded by: Spacecamp
  • Web site:


  • Free

Submit a Comment