November 17, 2014

Placester – Marketing Tools for Real Estate Pros

Print advertising and word-of-mouth marketing will always have a place in the real estate industry, however these tried-and-true tactics are being eclipsed by web-based marketing solutions for realtors who are aiming to get their products in front of potential buyers online. Placester is a popular solution that offers agents and brokers a suite of apps and products designed to help advertise properties and manage relationships with both buyers and sellers.

Virtually all potential home buyers start their searches online these days. Ensure that buyers are impressed by what they discover when they Google your name by creating a responsive website using Placester’s tools. Placester provides the standard website builder features—including customization options that you can use for personal branding—along with things like IDX integration and lead capture forms. Integrating an IDX data feed allows your personal website allows you to seamlessly pull in MLS listings, while lead capture forms help you collect contact information from potential clients online. Placester’s websites are optimized for SEO, and they’re automatically built with tablet and smartphone users in mind.

In 2014, Placester announced that it would be introducing an additional platform for publishers that could replace real estate sections on traditional newspaper websites. As a result, consumers will soon be able to search for real estate inventory and related ad products through Placester’s publisher platform.

Practical Uses:

  • Create a website to boost your real estate business
  • Promote your real estate listings to a wide audience online
  • Automatically pull MLS listings into your business website
  • Get tips on how to increase sales at your real estate firm

Insider Tips:

  • Add your own domain to a Placester site
  • Include a lead capture form on your website to collect customer information
  • Volume pricing is available to brokers with multiple sales agents
  • All Placester sites are based on WordPress

What we liked:

  • Placester helps realtors with one of the most fundamental marketing tasks, building a website
  • Realtors can create their own websites for very little cost
  • Websites are created with tablets and smartphones in mind
  • Placester publishes educational content for agents on its website

What we didn’t like:

  • Placester has moved away from helping agents promote their listings through syndication


Company Info:

  • Launched: 2011
  • Privately Held
  • Headquarters: Boston, Massachusetts
  • Founded by: Matthew Barba and Frederick Townes
  • Web site:


  • $25 per month

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