November 19, 2014

Square Appointments – Flexible Online Scheduling

Offering online scheduling to customers can help businesses increase bookings and decrease no-shows. However, SMBs that don’t have their own websites generally aren’t able to implement this technology — until now. Square, the credit card processing and business solutions provider, has introduced its own online scheduling application that businesses can utilize regardless of whether they have their own freestanding websites.

Built for beauty professionals, health professionals, home services providers, organizations, entertainment companies, and transportation companies, Square Appointments is a web-based application that you can use to offer customer-scheduling services online. Design your own booking site using Square’s tools, making sure to add features like a calendar, list of services, staff bios, pricing information, and cancellation policies. Customers will be able to access the site you design 24/7, from both desktop and mobile devices. If you already have a business website set up, Square Appointments offers a widget that you can embed on your website or WordPress site.

Square Appointments benefits business owners, in addition to their customers. The application sends automated notifications via email, text, or phone call whenever new services have been booked, and business owners have the option to confirm appointments before their schedules are set. Square Appointments also stands apart from competing services by allowing individual employees to manage their own calendars with full-access or limited-access logins.

Practical Uses:

  • Encourage clients to schedule appointments online
  • Receive automated emails whenever a new service has been booked
  • Let staffers manage their own schedules
  • Send custom text messages to remind clients about upcoming appointments

Insider Tips:

  • Embed the Square booking widget on your existing website
  • Use the customer history feature to pinpoint your best clients
  • Give each staffer his or her own unique login
  • Customize the email reminders that Square sends to your customers

What we liked:

  • Businesses can use the service regardless of whether they accept payments with Square
  • Square Appointments cuts down on the number of phone calls businesses receive
  • Clients can book appointments at a time that’s convenient to them
  • Businesses can sent automated reminders before each appointment

What we didn’t like:

  • Nothing


Company Info:


  • $30 per month for individuals
  • $50 per month for 2 – 5 staffers
  • $30 per month for unlimited staff

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