December 3, 2014

Lennd – Curated Wedding Recommendations

Weddings have become a $40 billion industry in the United States, with more than 2.5 million of these events happening each year. Lennd is a platform that considers itself the “LinkedIn of the wedding world,” connecting couples with millions of vendors, venues, and brands they may be interested in hiring.

One of the biggest challenges brides and grooms face is finding the right wedding vendors. Commercial wedding expos and Google searches can leave out lesser-known wedding professionals, even though smaller venues and artisan vendors are often exactly what couples are seeking out these days. Lennd connects couples with wedding professionals who match the style and aesthetic they’re going for with their events. In order to determine what that style is, Lennd asks couples to fill out a brief questionnaire and select their favorite designers, blogs, and vacation destinations. Using this information, Lennd comes up with a curated list of recommended wedding professionals. Couples can view examples of past work and “follow” the vendors they’re most interested in hiring, and they can send messages to inquire about hiring vendors directly through Lennd’s online platform.

Professionals can use Lennd’s platform to showcase their work, connect with fellow vendors, and increase referrals. Lennd’s visual style makes the platform an excellent source of inspiration not just for engaged couples, but also for wedding professionals looking for new ideas and inspiration.

Practical Uses:

  • Find a photographer for your wedding
  • Search for a wedding venue in the Napa Valley
  • Track favorite vendors, brands, and wedding blogs
  • Browse photos of custom designed place settings and napkins

Insider Tips:

  • Couples can see which other wedding professionals a vendor has worked with
  • Quickly share favorite wedding pages on Facebook or Instagram
  • Lennd provides tools that people can use to communicate with vendors privately or publicly
  • Wedding pages can include video, along with images and text

What we liked:

  • Lennd is designed in a way that makes it easy for people to browse
  • Users can opt to “follow” their favorite vendors
  • Couples can see which vendors their wedding professionals prefer working with
  • Lennd was developed with wedding vendors in mind

What we didn’t like:

  • Lennd still hasn’t reached the tipping point with wedding professionals in smaller cities across the country


Company Info:

  • Launched: 2014
  • Privately Held
  • Headquarters: San Francisco, California and San Diego, California
  • Founded by: Chris Carver and Joshua Parolin
  • Web site:


  • Free for couples

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