Cirqle – Generate Blogging Revenue

As display advertising rates continue to fall, writers and publishers are looking for new ways to generate revenue through their blogs. Cirqle is a platform that gives content creators ways to sell products to their readers without having to hold their own inventory.

Cirqle turns blogs into online stores, and provides you with a way to generate income from the content you’re already posting online. Import your blog into Cirqle, tag photos of the products you’re featuring in the Cirqle dashboard, and a Cirqle “Buy” button will automatically appear within your posts. Followers who click on “Buy” button can then purchase the products directly from the retailer’s website. This feature benefits your readers by giving them an easy way to buy the products you promote. As a blogger, you benefit by generating a commission based on the number of your readers who purchase products through Cirqle’s “Buy” buttons. Cirqle also provides additional incentives, like free products, to its content partners, as well.

Cirqle has already partnered with fashion brands like Forever 21, Uniqlo, and Net-a-Porter, among others. The platform gives brands a way to target their products to millions of viewers, and provides detailed analytics tools showing exactly how many sales and clicks were generated through its content creator sites.

Practical Uses:

• Generate more revenue from your fashion blog
• Give readers a way to purchase the clothes you’re wearing in a blog post
• Partner with influential tastemakers
• Incentivize bloggers to promote relevant products on their websites

Insider Tips:

• Bloggers can sell products, services, or items through their sites
• Brands can target bloggers in certain countries
• Use cash rewards to encourage bloggers to promote specific items
• Cirqle integrates with popular blogging platforms like Tumblr, Blogger, and WordPress

What we liked:

• Bloggers earn money from every sale they generate
• Cirqle gives readers an easy way to purchase the products they see on screen
• Bloggers only have to promote products they believe in
• Brands can measure the sales, clicks, metrics, and revenue generated by bloggers

What we didn’t like:

• Bloggers only generate revenue when they promote products from brands that Cirqle has partnered with

Alternatives:

• rewardStyle – https://www.rewardstyle.com
• Skimlinks – http://skimlinks.com

Company Info:

• Launched: 2014
• Privately Held
• Headquarters: Amsterdam, Netherlands
• Founded by: Steven Lammertink
• Web site: http://cirqle.nl

Costs:

• Free for bloggers