January 7, 2015

Muck Rack – Social Media Tools for Journalists & Marketers

Attracting the attention of top journalists is always a struggle for publicists and other marketing professionals, however Muck Rack is an application that makes the process just a little bit easier. The web-based tool provides PR professionals, marketers, and other sources a straightforward way to find and contact reporters through social media channels. It also gives journalists a way to grow their audiences and amplify their content online.

If you’re a marketing professional, Muck Rack gives you an easy way to engage with more than 25,000 journalists based on the topics most relevant to your company, clients, and campaigns. Search Muck Rack’s database by keyword, company name, beat, outlet, or media type to pinpoint the journalists and bloggers most likely to cover the brands you represent, and send pitches to the journalists you’ve pinpointed directly via email. Muck Rack will send you an email anytime a journalist tweets or links to an article matching the terms you searched for. The platform also provides tools for organizing media lists, complete with space for including private notes from past campaigns.

For journalists, Muck Rack has an entirely separate set of useful social media tools. The application gives reporters a way to showcase published work, regardless of where the work was published. Muck Rack also helps reporters grow their social media presence, and tracks the number of times an article is shared across multiple social media channels.

Practical Uses:

  • Accumulate more followers on social media
  • Track how many times an article was shared on Twitter, Facebook, and LinkedIn
  • Stay on top of news about colleagues and clients
  • Receive real-time alerts when reporters tweet about certain topics

Insider Tips:

  • Create a profile with information about the topics you cover
  • Muck Rack’s team is available to help marketers find the right journalists for their stories
  • Specify how you prefer to be contacted by marketers
  • Sign up for Muck Rack Pro to build deeper relationships with journalists

What we liked:

  • Email alerts are sent out in real-time
  • Publicists can create segmented media lists
  • Marketers are able to see who is sharing their content online
  • Muck Rack can help reporters grow their presence on social media

What we didn’t like:

  • Muck Rack’s individual plans may be too expensive for freelance publicists


Company Info:

  • Launched: April 2009
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Sawhorse Media
  • Web site:


  • Advanced plan is $269 per month, with annual commitment
  • Standard plan is $179 per month, with annual commitment
  • Small Team plan is $809 per month, with annual commitment
  • Medium Team plan is $1,619 per month, with annual commitment
  • Enterprise plan with custom pricing

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