January 27, 2015

Flowtale – Better Retail Sales

Flowtale is a web-based application that provides retailers with the data and insights they need to grow their companies. Built for small to mid-size businesses, Flowtale aggregates data from a store’s location and uses that information to formulate predictions about the future.

Select a Flowtale plan based on the number of devices you need at your store. Once you’ve connected your Flowtale devices to a power outlet, the Flowtale app will start aggregating data from your store location. Flowtale collects everything from sales and social media data to weather reports and local event information. The application also collects anonymous customer data. The insights that Flowtale gleans after running this data through its custom algorithm are published on your personal KPI dashboard.

Using Flowtale, managers can test campaigns, see how new store layouts or store-window displays are impacting sales, and find out more about how loyal their customers really are. Managers can also connect Flowtale to their Facebook and Instagram accounts, or integrate iBeacons, which is a proven way to produce even more detailed campaigns.

Practical Uses:

  • See which window displays are luring people to walk into your store
  • Test new store layouts
  • Discover the effects of your social media initiatives
  • Find out how loyal your best customers really are

Insider Tips:

  • Connect the platform to your business’ social media accounts
  • Use Flowtale’s devices to triangulate customer flows inside your store
  • Integrate Flowtale with iBeacons for more advanced campaigns

What we liked:

  • Retailers can use Flowtale to decrease customer wait times
  • All end-user data collected by Flowtale is kept anonymous
  • Managers can access Flowtale from their desktops, smartphones, or tablets
  • Flowtale provides businesses with a 30-day money back guarantee

What we didn’t like:

  • Flowtale may be too expensive for local merchants
  • POS integration is only available for businesses with Enterprise plans


Company Info:

  • Privately Held
  • Headquarters: Copenhagen, Denmark
  • Founded by: Andreas Cleve
  • Web site:


  • Basic plan is 499 DKK per month
  • Advanced plan is 999 DKK per month
  • Enterprise plan with custom pricing

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