February 4, 2015

The Grid – Automated Custom Websites

The Grid might seem like another do-it-yourself website building application, but it’s actually much more complex than that. The web-based system uses artificial intelligence and complicated algorithms to create custom websites based on each user’s unique needs.

A person building an ecommerce website has very different needs from someone creating a personal website. The Grid understands this, and the application adapts its features based on your individual needs. Skip over the templates and design tools, and instead focus on telling The Grid exactly what it is you want to do with your website. For many users, this might be adding more followers, finding more customers, or generating more online sales. Based on this information, The Grid will adapt your website layout and optimize your site for whichever purpose you’ve selected. Using artificial intelligence, The Grid automatically runs A/B tests to find the exact variation that will work best for your purpose. Dedicated algorithms keep color palettes and messaging consistent. Meanwhile, you can quickly add ecommerce elements your website by including the images and prices for the products you’d like to sell.

Capture additional content from elsewhere on the web and add it to your website with a single click. The Grid will automatically crop and color-correct your images, and it will ensure that your overall website looks good across all browsers and mobile devices.

Practical Uses:

  • Set up a purpose for your website
  • Optimize your website to increase online sales
  • Create a website from your mobile phone
  • Sell your products on an e-commerce website

Insider Tips:

  • Capture content from elsewhere on the web to post on your own website
  • Images are cropped and color-corrected to maximize the impact
  • Websites automatically adapt to look good on all devices

What we liked:

  • Website layouts are adapted automatically to fit with the content
  • The Grid figures out all design issues so users don’t have to
  • People can update their websites without having any coding skills
  • Users don’t have to worry about scrolling through dozens of templates

What we didn’t like:

  • The Grid is more expensive than most DIY website builders


Company Info:

  • Launched: October 2014
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Dan Tocchini
  • Web site:


  • $96 per year

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