March 2, 2015

Surveypal – Design Cross-Device Surveys

Surveypal is a web-based application that helps businesses track how they’re doing with customers on a daily basis. To generate these insights, Surveypal offers Feedback Automation Software and takes advantage of the simplicity of cross-device surveys that can be customized to fit any brand’s aesthetics.

More than just a basic survey generator, Surveypal is a useful tool for collecting whichever types of information your company requires. Start by selecting one of the application’s pre-made templates, and then customize the template you select with the specific questions you need answered. (You can also customize a template by adding your own logo or other branding assets.) The survey you create can be viewed on any device, including desktops, smartphones, and tablets. Meanwhile, the results you generate can easily be transferred into PowerPoint, Word, Excel, or SPSS files. Results can also be viewed as an interactive dashboard.

For teams, Surveypal offers collaboration features that enable users to build upon the templates and surveys that other people within their organizations have already designed. Surveypal integrates with more than 350 services, such as Salesforce, Zapier, and Microsoft Dynamics. For businesses that are looking for more automated ways to query customers, and send individualized surveys immediately after purchases, Surveypal is an application that’s worth checking out.

Practical Uses:

  • Send an email survey to customers who complete transactions on your website
  • Design branded surveys that can be sent to clients
  • Automatically pull data from Surveypal into Salesforce
  • Find out about customer complaints before they end up on Yelp

Insider Tips:

  • Automatically send product trial surveys to customers when their trials have expired
  • Trigger surveys based on the data from your CRM system
  • Users can connect Surveypal to 350+ services
  • Send three-question surveys to clients after they’ve paid their invoices

What we liked:

  • Feedback automation enables businesses to follow up on issues immediately
  • Provided templates cover almost every use-case scenario a company could have
  • Collaboration tools make Surveypal a useful app for teams
  • Businesses can contact Surveypal’s representatives for live support

What we didn’t like:

  • Pricing is based on the number of users on a company’s account


Company Info:

  • Launched: 2011
  • Privately Held
  • Headquarters: San Francisco, California (U.S. Headquarters)
  • Founded by: Samuli Zetterberg, Ilkka Kaikuvuo, and Timo Kallela
  • Web site:


  • Free plan
  • Premium plan is $40 per user, per month
  • Unlimited plan with custom pricing

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