Raven – Internet Marketing For the Pros

Raven is an Internet marketing platform developed for agencies and professionals. By offering the right combination of SEO tools, social media features, and data for generating advertising reports, Raven hopes to help small to medium size businesses tap the power of online marketing to reach customers and generate sales.

The pricing plan that you choose with Raven will depend on how you plan on using the application. Business owners handling their own advertising services will want to choose the Pro plan, while larger agencies and marketing groups will want to go with the Agency plan. Once you give Raven the web address for your primary business site, the company can begin populating your account with marketing data to help you research and evaluate the effectiveness of your online campaigns. Businesses can automatically get access to keyword research, link building, traffic data and social intelligence through Raven’s Research Central tool. The application automatically monitors inbound links for SEO purposes, and sends monthly reports to businesses looking for more detailed data.

Although Raven’s SEO tools are impressive, they’re really just the tip of the iceberg. The web-app also offers real-time social media monitoring and management for businesses that need help scheduling Facebook posts and managing their Twitter feeds, as well as a number of useful advertising analytics tools that marketers can use to create effective Google AdWords campaigns.

Practical Uses:

• Learn which keywords are most important when boosting traffic to your site
• Get monthly reports that show how well your SEO campaign is working
• Find out what people are saying about your company on Twitter
• Create a Google AdWords campaign for your business

Insider Tips:

• Companies can give vendors and agencies sub-user access to their Raven accounts
• Raven offers white-label reports
• People who use Basecamp, MailChimp, and Campaign Monitor can access messaging features from within the Raven system
• Raven integrates with Google AdWords and Google Analytics

What we liked:

• Businesses can see how many impressions and visits are being generated by their online campaigns
• Social media teams and marketers can work together on one platform
• Raven has a helpful support system for users that need extra help getting started
• Account admins can assign tasks and set price limits that teams cannot exceed

What we didn’t like:

• Raven’s tools might be too complex for very small businesses

Alternatives:

• SEOmoz – http://www.seomoz.org

Company Info:

• Founded: 2007
• Privately Held
• Headquarters: Nashville, Tennessee
• Founded by: Jon Henshaw, Scott Holdren, and Patrick Keeble
• Web site: http://raventools.com

Costs:

• Pro account is $99/month
• Agency account is $249/month