Label 59 – Create Digital Product Demos

Retailers are using sophisticated websites with all the bells and whistles to promote their products and sell their goods online these days. The latest gadget in any e-commerce retailer’s toolbox should be Label 59, a web-based application that people can use to create product demos and highlight the most important features of any goods they’re selling online.

Start promoting your best-selling products by creating digital demos with Label 59.
Upload a photo of the product you’re hoping to promote in JPG, GIF, or PNG format, then drag and drop special markers—which are small buttons—onto the specific spots on the photo that you’re looking to highlight. You can choose a pre-designed marker from Label 59’s library, or upload your own marker for a more custom look. Once markers have been added to your photo, you can add additional elements like arrows and text blocks to make your product demo even more informative. Add an action for each marker you’ve placed—typical actions include displaying photos, playing videos, or opening detail windows—and publish your work.

The demos you create with Label 59 can be shared with others via a direct link or through an embed code that you can use to post demos directly on your e-commerce website. You can also download your demos in a ZIP folder to share with colleagues and store on your desktop for future use.

Practical Uses:

• Point out the advanced features in the power drill you’re selling
• Create a product demo to promote a new dress on your website
• Make your e-commerce website look professional and sophisticated
• Give customers a closer look at the vehicle you’re promoting

Insider Tips:

• Label 59 runs on current browsers with Flash 11 player
• Users can upload their own markers for a custom look
• Photos can be uploaded in JGP, GIF, or PNG format
• Individual demos can have multiple slides

What we liked:

• Label 59’s demos are a great way to showcase a product’s unique features
• Retailers can make their websites look more sophisticated by adding demos
• New users start building demos instantly once they activate their accounts
• Product demos can be customized to reflect the look and feel of a brand

What we didn’t like:

• Online shoppers without the latest browsers and Flash plug-ins might not be able to view Label 59’s product demos

Alternatives:

• PowToon – http://www.powtoon.com

Company Info:

• Launched: August 2012
• Privately Held
• Headquarters: Jalandhar, India
• Founded by: Shantanu Hans and Vaibhav Hans
• Web site: http://label59.com

Costs:

• Free for 10 demos
• 5 credits per slide, with individual credits ranging from $2.45 to $0.99
• Premium account with unlimited slides is $249 per month