MailChimp is an email campaign manager with a difference. The name is based on the premise that ‘email marketing is so easy, a monkey could be doing it’. The site aims to make email marketing both easy and fun with a suite of powerful tools. MailChimp has around 15,000 active customers and manages emails sent to over 75 million subscribers, delivering millions of messages a day.
Although MailChimp is easy to use, the features it offers are quite powerful. Users can divide up their email list into groups, test different campaigns, ensure that they won’t get flagged up by spam checkers, brand their campaigns and much more. The service can work for groups of any size, from small community groups to large enterprises.
MailChimp offers a similar range of features to other email campaign managers, but is much easier to use than many of them. With a powerful APIand plugins, it can integrate with almost any system, making it a handy marketing solution.
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Mailchimp is a waste of time, claimed our client t-mobiles data was not up to their content standards, when I recommended to get all of us on the phone to correct this mistake they informed me they don’t have a phone number to call. As a customer and one that was willing to spending 10K+ a month in order to run email campaigns for my client I found it quite odd that no one at mailchimp would bother with getting on the phone with us. Thanks to Vertical Response they were happy to take our money and take the time to talk with us over the telephone to get us setup.
Stay away from mailchimp it’s just a waste of time.
I would only recommend Omnistar Mailer for my email marketing http://www.omnistarmailer.com
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Lim Shi Fu:
Email blasts are a crucial part of web marketing campaigns, and Mailchimp definitely makes it easier for anyone to get started. It is very user friendly, and at the same time has different payment tiers to ensure that you only pay for what you need, which is great for companies just starting out.
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