April 10, 2009

Enthusem – Greeting Cards Reinvented


On the front page of the Enthusem site is the claim “greeting cards reinvented.” That’s a tall claim, especially with so many e-card sites available on the web. But Enthusem is not a traditional web-based greeting card site, where you send a greeting card to someone’s email address. Instead, Enthusem is a web-based app that sends physical greeting cards to a person’s postal mail address.

We have reviewed Zumbox before – a site that delivers web-based mail to someone’s virtual snail mail address. Zumbox may be more environmentally conscious as there is no extra paper involved, but Enthusem distinguishes itself with a folded card inside a translucent envelope, so you can see the cover image through the envelope. Enthusiam helps add value to a suffering postal mail service and enhances the experience with a unique hybrid email/postal mail system.

Enthusem may use more paper than an all-electronic greeting card service, but sometimes it’s necessary to send a physical note – perhaps as a thank you, or to contact former customers with new offers, or simply to tell someone you love them. Although postal mail has gotten a bad wrap in recent years due to increasing junk mail, people generally appreciate a personalized note from friends and loved ones. Enthusiam cards can be linked to a web address as well, so the greeting card can reference a video or other more-extensive, graphical messages. All told, it’s a good and useful idea and one of those things that makes you think: why didn’t someone think of this sooner?

Practical Uses:

  • Send business thank-you cards to your best customers without spending the time to hand write every note
  • Follow up on a job interview and make a lasting impression with the interviewer
  • Send a personalized “Happy Birthday” card to your mom with your own image and message
  • Create a unique anniversary card for your spouse

Insider Tips:

  • Send yourself a card in the mail to get a feel for the print quality and time to receive a mailing
  • Connect an Enthusem card to your online marketing efforts – it’s another way to get people involved in your business
  • Check out the demos – helpful information about making and cropping images for use in Enthusem, rather than solely relying on their built-in templates
  • Use the service to mail entire documents – such as PDFs
  • Use shared credits so that everyone in the office can access Enthusem from one account

What we liked:

  • It’s a unique service, we only know of one other similar site
  • Professional templates and easy to use uploading
  • Cards are printed on high-quality paper stock
  • It’s relatively inexpensive – with a free trial for one free card
  • Delivery is fast – cards are typically mailed the same business day

What we didn’t like:

  • It creates more paper waste with information that could generally be handled by email
  • The directions on the site are video-only, which is not very helpful if you’re on dialup or work in a situation where you can’t play videos


Company Info:

  • Launched: October 2007
  • Privately Held
  • Headquarters: Tampa, FL
  • Founded by: Steve Tingiris and Marc Fors
  • Web site:


  • Personal: Free (pay-as-you-go)
  • Subscription plans from $99/year


  1. alx

    To “What we didn’t like” one should add the following: the service only seems to be available in the US; so goes for the alternative Send Out Cards.

  2. I was just looking for some competitive info on enthusem, and thanks for the info. In reply to the comment, Send Out Cards is available world wide. Cards can be sent anywhere, and are printed and sent locally in the US, Canada, and Australia. As it is web based, you can access from anywhere, and mail cards to anywhere. The company is also expanding to have a second print site in the US, and other countries as the need increases.

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