April 10, 2009

Moontoast – Share What You Know With The World


Moontoast is a sort of Web 3.0 app – a next generation Yahoo answers or, which provides instructional information and advice, sometimes using video. Rather than simply providing a video tutorial – say, how to use Adobe Photoshop – you actually connect with an expert advisor via the Moontoast site, so you can converse back and forth. Consider it a type of on-demand customer support for, well, everything.

This is not a free service – it costs money to connect with an expert – but it’s a pretty revolutionary way for people to share information. You can be certain that the web is going to be more video-based as the technology gets better and more widespread. Moontoast is only the beginning, but it’s a promising start.

Practical Uses:

  • Get step-by-step instructions in real time and have the ability to ask questions if you get stuck along the way
  • Become an expert on a particular topic and help promote your business
  • Earn some additional income working from home as a Moontoast expert

Insider Tips:

  • Start with those experts who offer more-detailed background information
  • If you want to be an expert, look into those areas that don’t have heavy competition
  • Google the experts to see if they are indeed versed in their field before shelling out money
  • Check out the free demo to see how the site functions

What we liked:

  • Great and innovative use of webcams, with high-quality video – not the warbly, poor-quality video you sometimes see on Youtube
  • Free to join and easy to navigate site

What we didn’t like:

  • A lot of the descriptions of people’s credentials are sparse. The site should require more-extensive description if people are going to be paying to talk to people one-on-one
  • Moontoast should have a better system for recommending and reviewing experts so people know what they’re getting into – a service like this could be abused if paid experts are not properly vetted
  • Many of the experts’ rates are rather expensive


Company Info:

  • Launched: March 2009
  • Privately Held
  • Headquarters: Austin, TX
  • Founded by: William Baxter
  • Web site:


  • $1.00 per credit (many advisors charge between 2-5 credits per minute, typically with a 15 minute minimum)

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