June 12, 2009 – Instant Business Communication


The goal of, a new app from Intridea, is to provide its users with a fast, easy way to communicate via the web. It works much like Twitter, with a few notable and necessary differences. Their target audience is the business world, so all communication—though efficient—is also private between members of the group. It’s taking Twitter, tweaking it slightly, and sending it out into the business world—and we love the results.

In addition to its efficiency and privacy, allows users to share video, pictures, and audio clips with their coworkers. The group messaging feature means users can share information with one another quicker and easier than ever before, making it an excellent solution for business’s looking to streamline communication.

In short, is a great way for employees to access information quickly. Users can segment groups so that some people have access to certain portions of the site that others do not, and it doesn’t require that users have the same email domain. is compatible with a variety of web browsers and platforms and—last but not least—the interface is mobile, making it convenient to use anytime, anywhere.

Practical Uses:

  • Receive important messages from co-workers and employers
  • Alert your employees about the latest company developments
  • Send sample images and videos to your clients

Insider Tips:

  • Customize the color of to fit with your company brand
  • Try the Enterprise Edition for more user control
  • Claim your network for access to administrative features

What we liked:

  • Group messaging is easy and convenient
  • Great interface and features
  • Supports file attachments

What we didn’t like:

  • We liked everything


Company Info:

  • Launched: March 2009
  • Owned by Intridea
  • Headquarters: Washington DC
  • Founded by: Yoshi Maisami, Dave Naffis, and Chris Selmer
  • Web site:


  • Free for hosted version; contact sales for enterprise pricing

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