June 22, 2009

Ensembli – Finding Relevant News & Information


Ensembli is the latest in custom information delivery, offering its users relevant content in the form of news stories and blog posts—no, not just the latest and most popular articles on the web, but the stuff that actually matters to you. The great thing about Ensembli is that the more you use it, the more precisely the content becomes tailored to your interests. Naturally, this has the potential to make new users hesitant to jump on board with Ensembli since not all results are automatically relevant and personalized. But trust us: give it time. We promise that the more you use Ensembli, the more you’ll enjoy the results.

To use Ensembli, you have to first sign up (which takes less than a minute). Next, simply type in your interests and wait for the articles to be cued up for you. To get the best results, make sure to either star or discard items. Over time, this will help train Ensembli to find the articles most interesting and relevant to you. And really, that’s about it—which is perfectly fine with us. The appeal of Ensembli lies in its simple interface.

Practical Uses:

  • Discover research articles prior to writing your thesis
  • Gather the latest tech information and follow emerging trends
  • Find new information about your favorite sport’s team

Insider Tips:

  • Use “Ensembli for Facebook” and follow from your Facebook page
  • Share stories with friends using “Share by Twitter”

What we liked:

  • The simple interface
  • Over time searches produce tons of useful info
  • Great way to research and organize

What we didn’t like:

  • Some searches miss certain relevant headlines
  • No button for “related topics”


Company Info:

  • Launched: January 2009
  • Owned by Enterprise Ventures
  • Headquarters: Sheffield, UK
  • Founded by: Carl Rahn Griffith, Ian Pringle and Imran Ali
  • Web site:


  • Free

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