June 27, 2009

Snooth – Find Great Wines at Affordable Prices


Wine aficionados love getting together to discuss the wines they have enjoyed. Snooth lets them do that online. It combines a social network, recommendation engine and shopping site to create a place where people can explore available wines, discover new vineyards, shop with local merchants and discuss wine with a worldwide community.

To get started, search for the type of wine imaginable. You can specify price, vintage, or location and can narrow your search by winery, store, region, or varietal. Once you have selected a few wines, Snooth provides recommendations based on your previous choices and reviews, enabling you to discover wines that will soon become firm favorites.

Rating and reviewing are key to getting the best from the site, and there’s also a social side, with the ability to add friends and discuss wines on the Snooth forum. There is an astounding amount of information available on the Snooth site, making it suitable both for those who are already oenophiles and those who are just trying their first few wines.

Practical Uses:

  • Keep track of the wines in your cellar
  • Find the correct wines to serve at your next dinner party
  • Discuss wine related events with people around the world
  • Discover new wines you’ll love at the cheapest price

Insider Tips:

  • Rate at least five wines to get recommendations; the more wines you rate the better those recommendations will be
  • Buy wines from a specific retailer by finding that retailer’s page on Snooth
  • Add missing wines or vintages to the Snooth database to make the service even better
  • Use the quality/price ratio to find wines that are well-rated but not overly expensive
  • Click on the tags to find other wines in the same category as the one that interests you

What we liked:

  • The site is easy to navigate
  • There are multiple ways to find the wines you want
  • Being able to keep a log of all your wines is a useful feature
  • The recommendations engine is a wonderful idea

What we didn’t like:

  • We liked everything. It’s no surprise that Snooth claims to be the most visited wine site on the web


Company Info:

  • Launched: June 2007
  • Privately Held
  • Headquarters: New York, NY
  • Founded by: Philip James
  • Web site:


  • Free

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