March 23, 2010

Fetch – A Better Way to Sell Digital Goods

Selling digital products like music, photos, eBooks, and software should be easy. After all, without any packages to ship or items to break in transit, what could go wrong? Quite a bit, unfortunately, since billing issues still come up and downloading problems for customers never cease to exist. Fetch is a new web-app that aims to fix that, by making it easier than ever before for retailers to successfully sell their digital goods to satisfied customers online.

Once you’ve set up an online store using Shopify, Google Checkout, PayPal, or FoxyCart, getting started using Fetch is a snap. Simply authorize Fetch to access to the data from your shopping cart account, and start adding the items you’d like to sell. You can add an entire inventory with one click, or manually include items one at a time. The next step is uploading the digital goods—without which your customers won’t have anything to download when they make a purchase—and to create a customized email template to be sent out whenever a purchase is made. You can start receiving orders right away, and you can view or modify those orders by using the dashboard system within the Fetch site.

Fetch’s fully-functional API can be used to send out download links and update inventory items at any time, while the system’s smart time technology allows you to monitor download statistics and create time-sensitive links for customers. Overall, Fetch is a solid web-app that can streamline online sales for any digital retailer.

Practical Uses:

  • Let customers purchase your eBook online
  • Start selling digital products from your Shopify account
  • Keep track of how many times your products have been downloaded
  • Receive payments instantly when selling online content

Insider Tips:

  • Use Fetch’s API to integrate the system into your own website
  • Create an email template with download instructions to be sent to all customers
  • Test out the system without any commitment by signing up for a free trial
  • Upgrade plans if you need more online storage

What we liked:

  • Customers can download purchases from Fetch’s server without having to visit the site
  • Fetch doesn’t process orders or authorize downloads until purchases have been paid for in full
  • Ability to integrate multiple shopping cart systems with Fetch
  • You can earn cash by referring other retailers to use Fetch

What we didn’t like:

  • Fetch does not currently offer custom domain names for clients


Company Info:

  • Launched: 2007
  • Privately Held
  • Headquarters: Arlington, Texas
  • Founded by: Pixellent
  • Web site:


  • Plans range from free to $50/month

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