April 5, 2010

Gravity – Find People You Should Know Online

Gravity is a website that wants to help its users discover new, cool people online. Based on the idea that most people who become friends on typical social networking sites already knew each other in real life before connecting on the web, Gravity is an application that works in an exact opposite way—by connecting users with people they should know, but have never actually met before in person.

Rather than focusing on people and networks of friends, the Gravity social network is focused on topics of interest that users have in common. To get started, just type in three of your favorite interests and watch as a listing of related groups pops up right away. Within these “worlds,” the Gravity lingo for topics-based groups, are countless conversations that users can comment on and follow. Users can also post pictures and videos related to any topic, connect with other users whose opinions they share, and earn badges for reaching certain posting milestones.

Because so many interests and opinions are represented on Gravity’s comprehensive site, there’s no doubt that anyone who signs up will find kinship with a new group of likeminded friends. For anyone who is more interesting in meeting new people online than reconnecting with the friends they’ve already got, Gravity is an interesting new social network to try out.

Practical Uses:

  • Find online friends who share your love of cheese and wine
  • Gossip about which celebrities are doing what with your new online friends
  • Post videos of yourself, and get comments from other users on what they think
  • Learn more about knitting and sewing from an online network of experts

Insider Tips:

  • Connect with other users and check in on what they’re posting on the site
  • Enter your top three interests and see “worlds” created around those topics
  • Track updates that have been made in your favorite “worlds”
  • Earn badges for doing things like posting a certain number of times

What we liked:

  • Users don’t have to already know people to make connections on the site
  • Commenting on any topic is quick and simple
  • You can learn a lot by reading what Gravity users have to say about certain topics
  • The site’s basic design makes it easy to know what’s going on without getting lost

What we didn’t like:

  • Photos and videos are used very little throughout the Gravity site, and the overall design might be too sparse for some tastes


Company Info:

  • Launched: December 2009
  • Privately Held
  • Headquarters: Santa Monica, California
  • Founded by: Amit Kapur, Steve Pearman, and Jim Benedetto
  • Web site:


  • Free


  1. Excellent advise as usual:)

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