August 28, 2010

Pressdoc – Create Your Own Media Releases

For businesses looking for a way to promote themselves to journalists and bloggers without hiring a full-time public relations professional, Pressdoc is an application worth checking out. The quick and easy social media release creator allows companies to write press releases that will appear online. More than just a standard written press release, the social media releases created with Pressdoc can include extras like videos, photos, and links to spread the word and share the releases on all the major social networking sites.

Instead of typing up a press release in Word and faxing or mailing it to all the reporters in your Rolodex, you can use Pressdoc to start creating the type of releases that will definitely get noticed. Using the application’s intuitive interface, you can type up a document letting reporters know the latest developments within your company and why they’d be smart to cover those developments in their own publications. To better illustrate your point, you can include videos and images, and then choose specifically when you’d like the release to be sent out. Pressdoc lets you tweet your release out to followers, or send a link to the release when emailing all the bloggers and reporters you happen to know. People who read your releases can share them even further by posting them on their Facebook wall or re-tweeting the links out to their followers.

Pressdoc makes it easy to tell how many people have viewed your social media release with extensive analytics tools available to all users. The application also creates a one-stop shop for journalists looking for background information on your company, since all your releases will be posted in one centralized place that’s easy to find. For any business without a full-time publicist on staff, Pressdoc is a tool that can help companies get noticed by reporters and bloggers all over the world.

Practical Uses:

  • Spread the word about your business’ latest product release
  • Increase brand awareness among reporters in your local area
  • Get bloggers to notice your startup company
  • Notify customers when your store starts carrying different brands

Insider Tips:

  • Use Twitter to send your press release to followers
  • Check out who’s been viewing your release with the analytics tools
  • Select the language you’d like your release to appear in
  • Create a press room for your event partners when throwing a gala or party

What we liked:

  • Template makes it easy to write a press release for first timers
  • Online releases are more likely to be read by reporters than faxes or letters
  • Ability to see where the people who read your release were coming from
  • Releases made with PressDoc look professional

What we didn’t like:

  • For companies that already employ a publicist, using PressDoc might be overkill


Company Info:

  • Launched: 2009
  • Privately Held
  • Headquarters: Amsterdam, Holland
  • Founded by: Stefan Borsje, Boris Veldhuijzen van Zanten, and Marc Köhlbrugge
  • Web site:


  • €10 for every published PressDoc


  1. Hi Stephanie, thank you for reviewing PressDoc! If you have any questions or suggestions on how we can improve the service please don’t hesitate to let us know.


  2. Exceptional post however I was wondering if you could write a litte more
    on this subject? I’d be very thankful if you could elaborate a little bit more. Many thanks!

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