November 4, 2010

Optimizely – Create a Better Site

Looking to make improvements to your website, but not sure where to start? Optimizely is an application that offers an easy way for marketers to improve their websites through A/B testing. Rather than fussing around trying to make new mockups using Photoshop and other complicated software systems, Optimizely lets people make adjustments and changes to any existing website in just a few simple clicks. Users can then test how those changes affect reader engagement almost immediately.

Before signing up for Optimizely, it might be worth testing it out. The application makes that simple to do, by letting potential users type in the name of any existing website to get started. Once the website appears, you can click on any points that you’re thinking about changing. Optimizely lets you change any icon on the page in a countless number of ways—allowing you to move, resize, re-color, or even remove any element on an existing website in an instant. Text can be moved higher or lower on a page using the application’s drag and drop technology. Not only that, but the actual appearance of any text on a website can be changed using the app’s WYSIWYGinterface. When you’re happy with the variation you came up with, give it a name and save it to your account. One of the beauties of Optimizely is just how easy it is to create new variations of any website, giving you time to create and save three or four potential layout ideas when presenting options to a client.

Once you’ve created an account and saved your favorite variations, you can begin running an Optimizely experiment on your site. Copy and paste a line of javascript code onto each page of your website that you want to run the experiment on and track. From you dashboard page, you can then begin tracking how engaged your readers are on any experimental page. Using this information, you can be confident that you’re making the right decisions when updating your website with new content or design elements.

Practical Uses:

  • See how minor adjustments to the layout of your site impact reader interaction
  • Find out which design elements your website visitors prefer most
  • Test how strategic changes affect reader engagement before making any permanent decisions
  • Check out what your website would look like with a different header or color scheme

Insider Tips:

  • Input one line of code onto each page you want to track
  • Tracking information will begin coming in instantly once the code is pasted
  • Users with HTML skills can run higher-level experiments with Optimizely
  • Run tests on separate pages all at one time

What we liked:

  • Optimizely requires zero training to get started
  • Changing the look of a website is easy when using the editing features
  • Tracking features are robust and customizable
  • Optimizely lets you make sure your pages look the same in every browser

What we didn’t like:

  • Nothing


Company Info:

  • Launched: July 2010 (Private Beta)
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Dan Siroker and Pete Koomen
  • Web site:


  • Bronze plan is $19/month
  • Silver plan is $79/month
  • Gold plan is $399/month
  • Platinum plan with custom pricing

Submit a Comment

Posted By


Create Things