November 5, 2010

The Fridge – Build an Exclusive Group

If you’re one of the millions of people who wishes there was an easier way to communicate privately with friends on Facebook and Twitter, then The Fridge is for you. The social networking application offers people a way to create mini-groups with their closest friends, family members, and work associates. Members of these subgroups can share photos, videos, and messages with each other without fear of their comments or messages ever getting into the wrong hands.

Creating a new “Fridge Group” is as easy as typing in your email address and clicking “Get Started.” Once you’ve verified your address, you can name the group, add new members, and post messages or photos on the group wall. To invite multiple friends to join your group at once, just copy and paste an invitation URL into an email, Tweet, or Facebook message. Post status updates on The Fridge even when you’re not at your computer by sending your updates to a special email address created specifically for your group. Your comments and updates will show up on the group wall for your friends to see the next time they sign on, or you can alert you friends immediately by clicking the “Share” button under any post. Because The Fridge prides itself on total privacy, the application makes it easy for group owners to disinvite or delete selected individuals from their groups at any time.

Although the point of The Fridge is to communicate inside your favorite groups, the app lets you talk directly—and privately—to specific friends by using the messaging function on each user’s profile page. Users are encouraged to join as many groups as they wish, making The Fridge the perfect social networking option for anyone who wants to connect with their coworkers, parents, and friends online without necessarily sharing all the same pictures, videos, and status updates with each group.

Practical Uses:

  • Save time by only viewing status updates from people you care about
  • Organize your online life more like your personal life, by breaking people into social groups
  • Share party photos with people who were at the event
  • Create a private group with colleagues, where you can whine about your boss

Insider Tips:

  • Group owners can delete individual members from a group at any time
  • Add your own photo and profile information
  • Invite group members individually by email, or tweet out a group invitation URL
  • Upload up to 500 photos at a time

What we liked:

  • The Fridge lets your organize your online friends just like your real world friends
  • Groups are a great way for family members or college friends to stay connected
  • Users can input as much or as little information about themselves as they wish
  • The Fridge is the perfect answer for people who are worried about privacy issues on other social networking sites

What we didn’t like:

  • Facebook’s new “Groups” feature is very similar to The Fridge, reducing the need for people to use a separate app
  • Most users on The Fridge don’t bother to create robust profiles with photos and personal information


Company Info:

  • Launched: 2010
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Austin Chang and Alex Chun
  • Web site:


  • Free

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