January 27, 2011

Spreadable – Word Of Mouth In an Online Age

Looking for new ways to spread the word about your company? Spreadable might be the answer. The marketing and referral web-app relies on word of mouth communication as a way to increase brand awareness for any type of company. Spreadable gives entrepreneurs the tools to create customizable “tell-a-friend” pages for their websites and other online properties, making is easy for customers and fans to spread the word about their latest purchases via email links, Facebook posts, or Twitter messages.

Instead of paying hundreds or thousands of dollars to create newspaper and magazine advertisements that would-be customers will flip through an instant, companies can pay a small monthly fee to Spreadable and get measurable results. Just sign up for an account and create a Spreadable referral page to be linked to from your own company site. Your referral page – which can be customized with your company’s logo, headline, and branding message – is the central hub where web visitors and online shoppers will go when they want to email their friends, tweet their followers, or post status updates on Facebook explaining why they love your company so much. You can include a link to your referral page in the signature of any emails you send, or place a button on your website that users can click on to “Spread the Word!” about your company at any time.

You can tell when customers and fans are spreading the word about your business by checking your Spreadable tracking page, which makes it easy to see the number of referrals who’ve come in along with referral conversion rates, top social sites, top referrers, click through rates, and email open rates. For any company tired of paying thousands of dollars for traditional marketing techniques, Spreadable is a new way to increase sales by utilizing the power of the web.

Practical Uses:

  • Encourage customers to recommend your store to their friends
  • Improve sales at your online boutique
  • Increase traffic to your website
  • Find out how many customers you’re reaching through your marketing efforts

Insider Tips:

  • Track the email open rates and click through rates
  • Referral pages can be customized with special logos, colors, and messages
  • Analytics are updated in real time
  • Customers can access your referral page from any mobile device

What we liked:

  • Referral pages can be embedded on existing websites or hosted by Spreadable
  • Customers can easily tweet about the new purchases they made at your store or post links to the items on Facebook
  • Ability to include a referral page link in the email signatures of all your employees
  • Special security measures prevent spammers from sending emails from your referral page

What we didn’t like:

  • Most companies can set up referral pages on their own websites without paying a monthly fee


Company Info:

  • Launched: 2010 (Beta)
  • Privately Held
  • Headquarters: Boston, Massachusetts
  • Founded by: Grasshopper Group, LLC
  • Web site:


  • Basic plan costs $49/month or $489/year


  1. Evan Quinlan

    Spreadable seems to have closed up shop.

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