February 2, 2011

MailerLite – Bare Bones Email Marketing

No web experience? No HTML skills? No problem, as long as you’re using MailerLite to create your email marketing newsletters and manage your online campaigns. The newsletter design, management, and tracking tools makes it possible for people with limited web skills to develop full-fledged marketing campaigns that look professional and produce quantifiable results.

If you’re looking for a way to give your business a quick boost in the new year, then it might be time to rev up your marketing efforts with an email campaign. Sign up for MailerLite and select a free account to begin trying out the app. Creating your first marketing email couldn’t be easier. Just type in a subject and a sender, and use the web-apps drag and drop functionality to design the newsletter you’d like to send out. Upload your company logo to create a custom header, and select the background colors and formatting that fit with the overall look you’re trying to convey. When you’re done designing the newsletter, all that’s left is to preview the package and select a handful of recipients to send the newsletter to.

MailerLite makes it easy to manage subscribers, by providing all the tools necessary to import email addresses from spreadsheet documents and separate those email addresses into multiple marketing lists. MailerLite will even delete duplicate addresses and manage any incoming requests to unsubscribe from future marketing efforts, freeing up your time and making it as easy as possible to manage a growing company.

Practical Uses:

  • Make an email newsletter to update customers on new promotions
  • Create buzz about a new product or brand your store is carrying
  • Let your clients know when new product shipments are expected in stock
  • Drum up business by encouraging customers to forward marketing newsletters to their friends

Insider Tips:

  • Import email addresses into MailerLite from an existing document
  • MailerLite will handle any unsubscription requests your company receives
  • Redesign a newsletter using drag and drop functionality
  • Upload a company logo to use as the newsletter header

What we liked:

  • Business owners can use MailerLite without having any HTML experience
  • The process of creating a newsletter with MailerLite is laid out in a step-by-step manner
  • Newsletters can be customized in a countless number of ways
  • MailerLite does not charge any setup costs or monthly fees

What we didn’t like:

  • Although MailerLite lets people try the application for free, it still costs money to send out newsletters


Company Info:

  • Launched: August 2010
  • Privately Held
  • Headquarters: Vilnius, Lithuania
  • Founded by: Ignas Rubežius and Eimantas Nork?nas
  • Web site:


  • Email credits can be purchased in bundles, with the price per email ranging from .012 cents to .006 cents


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